As the world of professional wrestling continues to evolve, one thing remains constant: change. No one knows this better than the WWE, which has been navigating a sea of new talent, storylines, and branding over the past year. One of the most intriguing developments has been the rebranding of former IMPACT Wrestling star EVIL, who made his WWE debut in 2023. Despite a recent trademark filing suggesting that WWE had already settled on a new name for the charismatic wrestler, sources close to the company reveal that a final decision has yet to be made.
The Trademark Filing: A Misleading Indicator?
Back in March, it was reported that WWE had filed a trademark application for the name “NOX RAIJIN,” sparking speculation that this would be EVIL’s new moniker. The Japanese-inspired name, which roughly translates to “lightning” or “thunder,” seemed like a fitting choice for a wrestler known for his high-flying athleticism and intense in-ring style. However, according to a WWE insider, the trademark filing was merely a precautionary measure, taken to protect the company’s intellectual property in case EVIL’s new name did indeed turn out to be “NOX RAIJIN.”
“It’s not uncommon for WWE to file trademark applications for a range of names, even if they’re not necessarily the final choice,” the insider explained. “It’s a way of securing their rights and preventing others from using similar names. In this case, it’s possible that ‘NOX RAIJIN’ was just one of several options being considered, but it’s not necessarily the one that’s been chosen.”
The Search for the Perfect Name
So, what is the holdup? According to sources close to EVIL, the wrestler has been involved in the process of selecting a new name, but the company’s creative team has yet to finalize a decision. It’s clear that WWE wants to find a name that not only reflects EVIL’s in-ring style but also resonates with fans.
“EVIL is a unique character, and we want a name that captures his essence,” said a source close to the wrestler. “We’re exploring different options, but nothing has been settled on yet. It’s a delicate balance between finding a name that’s memorable and authentic, while also being mindful of the brand’s overall direction.”
The Pressure to Deliver
Given the high level of interest and anticipation surrounding EVIL’s rebranding, the pressure on WWE to deliver a compelling new name is palpable. Fans are eagerly awaiting the reveal, and the company’s creative team must balance the desire to surprise with the need to deliver a name that meets expectations.
“It’s a tough spot to be in, but WWE has a track record of pulling off successful rebranding efforts,” said wrestling analyst Dave Meltzer. “If they can find a name that truly reflects EVIL’s character and style, they’ll be able to build momentum and excitement around his new persona. The key is to find a name that’s both unexpected and memorable – a true game-changer.”
The Wait Continues
As the wait continues, fans can’t help but speculate about the possible names on the table. Will it be “NOX RAIJIN,” or will WWE opt for something entirely different? One thing is certain: when the announcement finally comes, it will be a major storyline development for EVIL and a testament to WWE’s commitment to evolving and innovating its brand.
In the meantime, EVIL remains one of the most intriguing wrestlers in the WWE, with a unique blend of athleticism and charisma that continues to captivate fans worldwide. As the search for the perfect name continues, one thing is clear: the road to EVIL’s new ring name will be a journey worth taking.