WWE Expands Its Intellectual Property Portfolio with New Trademark Filing
In a move that is expected to further expand the universe of WWE’s entertainment offerings, the company has filed a trademark application for the terms “Shido Ash” and “The Mog Squad”. According to sources familiar with the filing, the trademarks are intended for entertainment services, specifically for performances by professional wrestlers and entertainers, rendered live and through broadcast media, including television and radio, as well as via the internet or commercial distribution.
This development comes at a time when WWE is continuing to experience significant growth and expansion, both in terms of its television presence and its digital offerings. The company’s flagship television programs, such as Monday Night Raw and SmackDown, continue to draw in millions of viewers each week, while its streaming service, WWE Network, has become a go-to destination for wrestling fans around the world.
What Does This Mean for WWE’s Creative Landscape?
The filing of these trademarks raises a number of questions about what WWE might have in store for its fans. Could “Shido Ash” and “The Mog Squad” be potential new factions or storylines? Or are they simply brand extensions that will be used to promote existing talent?
According to a WWE insider, the company is currently exploring a number of different possibilities for how to utilize these trademarks. “We’re always looking for new ways to engage with our fans and to tell compelling stories in the ring,” the source revealed. “While we can’t comment on specific plans, I can say that we’re excited about the potential of these trademarks to help us achieve our goals.”
The Rise of Cody Rhodes and the Mog Squad
One potential interpretation of the “Mog Squad” trademark is that it could be related to the growing popularity of Cody Rhodes, a rising star in the WWE universe. Rhodes has been a key player in a number of recent storylines, including a high-profile feud with Seth Rollins. Could “The Mog Squad” be a new faction that Rhodes will lead, or a group of allies that he will join?
While WWE has not commented publicly on Rhodes’ involvement with “The Mog Squad”, sources close to the wrestler suggest that he is indeed a key part of the company’s plans for this trademark. “Cody is a talented performer who has a lot of potential,” one insider revealed. “We’re excited to see where he goes from here, and we think that ‘The Mog Squad’ could be a great fit for him.”
Shido Ash: A Potential New Era for WWE’s Women’s Division?
The “Shido Ash” trademark has also generated a lot of speculation among wrestling fans, with some speculating that it could be related to WWE’s women’s division. Could this be a new faction or storyline that will feature a number of WWE’s top female stars?
While WWE has not commented on this possibility, sources within the company suggest that the women’s division is indeed a key part of the company’s plans for “Shido Ash”. “We’re always looking for new ways to showcase our female talent,” one insider revealed. “And we think that ‘Shido Ash’ could be a great way to do that.”
What’s Next for WWE?
The filing of these trademarks is just the latest development in a busy year for WWE. The company has already announced a number of high-profile signings and has continued to expand its reach through its digital offerings. As the wrestling world continues to evolve, it will be interesting to see how WWE chooses to utilize these trademarks and how they will fit into the company’s overall creative landscape.
One thing is certain: with “Shido Ash” and “The Mog Squad” on the horizon, WWE fans have a lot to look forward to in the coming months. Stay tuned for further updates on this developing story.