WWE’s Ongoing Effort to Secure Intellectual Property
In a continued push to expand its talent pool and secure intellectual property, WWE has filed trademarks for three new names: CJ Valor, Santi Rivera, and Romeo Moreno. These filings, made public on February 19, 2026, are the latest in a series of efforts by the company to protect its growing roster of developmental talent.
An Overview of the Trademark Filings
The trademarks, filed with the US Patent and Trademark Office, cover the names CJ Valor, Santi Rivera, and Romeo Moreno. While the exact nature of these individuals’ involvement with WWE remains unclear, sources close to the company suggest that they may be part of the promotion’s ongoing efforts to cultivate a diverse and talented pool of wrestlers.
What Does This Mean for WWE’s Future?
The filing of these trademarks marks the latest step in WWE’s ongoing efforts to establish itself as a leader in the world of professional wrestling. With a growing roster of developmental talent, the company is poised to introduce a new wave of wrestlers to its main roster in the coming months and years.
According to a WWE insider, the company’s focus on securing intellectual property is part of a broader effort to build a more sustainable business model. “WWE is taking a long-term approach to building its roster and securing its intellectual property,” the insider said. “This includes not only trademark filings but also investments in digital media and content creation.”
Building a Stronger Foundation
The filing of these trademarks is also a testament to WWE’s commitment to building a stronger foundation for its future success. With a growing roster of talented wrestlers and a continued focus on securing intellectual property, the company is well-positioned to navigate the ever-changing landscape of professional wrestling.
What’s Next for CJ Valor, Santi Rivera, and Romeo Moreno?
While the exact nature of these individuals’ involvement with WWE remains unclear, sources close to the company suggest that they may be part of the promotion’s ongoing efforts to cultivate a diverse and talented pool of wrestlers. It’s possible that we’ll see these individuals make their main roster debut in the coming months or years, but for now, their involvement with WWE remains a mystery.
WWE’s Ongoing Efforts to Expand its Roster
WWE’s efforts to expand its roster are part of a broader trend in the world of professional wrestling. With more and more promotions competing for talent and attention, WWE is taking a proactive approach to building its roster and securing its intellectual property.
According to a source close to Cody Rhodes, WWE’s focus on securing intellectual property is part of a broader effort to build a more sustainable business model. “WWE is taking a long-term approach to building its roster and securing its intellectual property,” the source said. “This includes not only trademark filings but also investments in digital media and content creation.”
Conclusion
The filing of trademarks for CJ Valor, Santi Rivera, and Romeo Moreno marks the latest step in WWE’s ongoing efforts to build a more sustainable business model and expand its roster of talented wrestlers. With a continued focus on securing intellectual property and investing in digital media and content creation, the company is well-positioned to navigate the ever-changing landscape of professional wrestling.
In the coming months and years, we can expect to see WWE introduce a new wave of wrestlers to its main roster, and the filing of these trademarks is a testament to the company’s commitment to building a stronger foundation for its future success.