The WWE has been experimenting with various formats and schedules for its SmackDown show, and the latest twist is a welcome return to the three-hour format on the USA Network. However, the excitement may be short-lived, as insiders suggest that this extended runtime may only be a temporary solution.
A Return to the Past
SmackDown’s three-hour format was initially introduced in 2010, when the show was still a powerhouse on the MyNetworkTV and Syfy networks. The extended runtime allowed for more content, including additional matches, segments, and hype for upcoming events. However, in 2016, WWE scaled back the format to two hours, citing cost and logistical concerns.
The brief return to the three-hour format may be a response to the growing competition from other sports and entertainment properties. The NFL, for example, has been a ratings juggernaut on Thursday nights, and the WWE may be looking to attract a similar audience. Additionally, the return to the three-hour format may be a way to create more opportunities for talent and storylines, particularly for the rising stars of the WWE roster.
A Temporary Solution?
According to a WWE insider, the three-hour format is currently being seen as a stopgap measure to address the challenges of producing high-quality content on a consistent basis. “We’re trying to find a way to balance our creative and production needs with the demands of our fans and the changing media landscape,” the insider revealed. “The three-hour format is a temporary solution to help us get back on track, but we’re always looking for ways to innovate and improve our product.”
The insider also suggested that the WWE may be exploring alternative formats, including a possible shift to a hybrid model that combines elements of both two- and three-hour shows. “We’re not set on one particular format, and we’re open to trying new things to see what works best for our audience,” the insider said. “Ultimately, our goal is to provide the best possible experience for our fans, whether that’s through a two-hour show, a three-hour show, or something entirely new.”
Building Momentum for WrestleMania
The return to the three-hour format may also be seen as a way to build momentum for WrestleMania, one of the biggest events on the WWE calendar. With the show now scheduled to take place in just a few weeks, the WWE may be looking to create a sense of anticipation and excitement around the event. The three-hour format provides more opportunities for matches, segments, and hype, which could help to generate buzz and drive ticket sales.
“The WWE is always looking for ways to create a sense of urgency and excitement around their big events,” said a wrestling industry expert. “By returning to the three-hour format, they’re able to create a more immersive experience for their fans and build momentum for WrestleMania.”
A New Standard?
While the three-hour format may be a temporary solution, it could also signal a permanent shift in the way the WWE approaches its programming. The show’s success on the USA Network may have convinced the WWE that the extended runtime is worth exploring further. If the format proves to be a hit, it’s possible that we could see a more permanent shift to the three-hour format, or even a hybrid model that combines elements of both two- and three-hour shows.
“The WWE is always looking for ways to innovate and improve their product,” said the WWE insider. “If the three-hour format proves to be a success, we’ll certainly consider making it a more permanent part of our schedule. But for now, it’s a temporary solution to help us get back on track.”
Conclusion
The return of the three-hour format to SmackDown is a welcome development for fans, but it may be short-lived. According to insiders, the WWE is exploring alternative formats and looking for ways to balance their creative and production needs with the demands of their fans and the changing media landscape. While the three-hour format may be a temporary solution, it could also signal a permanent shift in the way the WWE approaches its programming. As the WWE continues to evolve and adapt to the changing media landscape, one thing is clear: the future of SmackDown is bright, and it’s exciting to see what’s next for the WWE’s flagship show.