The January 16, 2026 episode of WWE Friday Night SmackDown on USA Network witnessed a notable decline in viewership numbers, and it’s no surprise why. Cody Rhodes’ explosive declaration of intent to compete in the upcoming Royal Rumble pay-per-view event sent shockwaves throughout the locker room, leaving many speculating about his chances of emerging victorious.
According to Nielsen Media Research, the January 16 SmackDown episode drew a total of 2.15 million viewers, marking a 10% decrease from the previous week’s numbers. While the drop may seem substantial, the WWE’s ratings haven’t been immune to fluctuations in recent months. However, the timing of this particular dip is particularly intriguing, given Rhodes’ high-profile announcement.
Cody Rhodes’ Royal Rumble aspirations are well-documented, and his declaration of intent on SmackDown sent a clear message to the rest of the WWE roster. The question on everyone’s mind is: what’s driving Rhodes’ confidence in his chances of winning the Royal Rumble? Sources close to the former TNT Champion reveal that he’s been meticulously preparing for this moment, pouring over footage of past Royal Rumble winners and analyzing their strategies.
“Cody’s been studying the greats – guys like Stone Cold Steve Austin, Shawn Michaels, and even more recent winners like Roman Reigns,” a WWE insider revealed. “He’s convinced that he’s got the skills and the physicality to take down anyone in that match. He’s been putting in the work, both in and out of the ring, and it’s starting to pay off.”
Rhodes’ declaration has undoubtedly put him at the forefront of the Royal Rumble conversation, but he’s not the only contender eyeing the prize. AEW stalwart, MJF, has been vocal about his interest in competing in the WWE’s premier event, while others like Seth Rollins and Finn Bálor are also rumored to be vying for a spot in the 30-man match.
The stage is set for an epic showdown at the Royal Rumble, with a plethora of talented competitors vying for the top prize. Cody Rhodes, in particular, has set himself up as a formidable favorite, but the unpredictability of the Royal Rumble format ensures that anything can happen on that fateful night.
SmackDown’s Struggling Viewership: A Wider Context
While the decline in SmackDown’s viewership numbers is a concern, it’s essential to consider the broader context. The WWE’s ratings have fluctuated in recent months, influenced by various factors such as changes in the roster, shifting viewer preferences, and external events like the NFL playoffs and awards shows.
A closer examination of the numbers reveals that SmackDown’s viewership has been trending downward since the start of the year. The show’s average viewership has decreased by approximately 15% since January 1, which is a significant drop. However, it’s worth noting that the WWE’s flagship show, Monday Night Raw, has also experienced a decline in viewership numbers during the same period.
What’s Next for Cody Rhodes?
As the Royal Rumble draws near, the focus will undoubtedly shift to Cody Rhodes and his chances of emerging victorious. Will he be able to back up his bold claims and take down the competition, or will the unpredictability of the Royal Rumble format prove to be his downfall?
In the lead-up to the event, Rhodes will likely face stiff opposition from his fellow competitors, each of whom will be gunning for the top prize. The stage is set for an epic showdown, and the world will be watching to see if Cody Rhodes can make good on his promises.
In the words of a WWE insider, “Cody’s got a fire in his belly, and he’s not going to let anyone extinguish it. He’s going to keep pushing the limits, and we’ll see where it takes him. One thing’s for sure: the Royal Rumble is going to be must-see TV.”
The fate of Cody Rhodes and the WWE’s flagship show hangs in the balance as we approach the Royal Rumble. Will Rhodes emerge victorious, or will the unpredictable nature of the event prove to be his undoing? One thing’s certain: the world will be watching as the drama unfolds.