The 2026 Royal Rumble event is shaping up to be one of the most highly anticipated pay-per-views in WWE history, with rumors swirling that it may take place in the massive Saudi Arabian city of Riyadh. However, according to sources close to the situation, things are far from finalized behind the scenes.
A Global Stage, But at What Cost?
WWE’s partnership with the Saudi General Sports Authority (GSA) has been a contentious topic in recent years, with many questioning the ethics of hosting events in the country due to its human rights record. While the GSA has made efforts to improve the treatment of workers and promote women’s rights, concerns remain.
According to a WWE insider, the company is facing significant pressure from sponsors and talent alike to reconsider hosting the event in Saudi Arabia. “There’s a lot of pushback from people who are uncomfortable with the situation,” the insider revealed. “It’s not just about the money; it’s about the message we’re sending to the world.”
A Delicate Balance Between Business and Morality
WWE has long been a proponent of the “sports entertainment” model, using the platform to promote cultural exchange and understanding between nations. However, the company’s partnership with the Saudi government has raised questions about the true nature of this exchange.
Sources close to Cody Rhodes, one of the top stars on the WWE roster, revealed that the wrestler has expressed his own reservations about the event. “Cody’s not opposed to the idea of working in Saudi Arabia, but he’s not comfortable with the way things are being handled,” the source said. “He wants to know that the company is doing everything it can to ensure that the event is a positive experience for everyone involved.”
The Financial Incentives
Despite the controversy surrounding the event, the financial incentives are undeniable. Hosting the Royal Rumble in Saudi Arabia would be a major coup for WWE, potentially generating tens of millions of dollars in revenue. According to industry insiders, the event could be one of the most lucrative in WWE history, with ticket sales and merchandise expected to be through the roof.
However, the financial benefits may not be enough to outweigh the potential risks. As one WWE talent put it, “The money is nice, but it’s not worth compromising our values. We need to be careful about the message we’re sending to the world.”
A Decision Looms on the Horizon
With the event just a few months away, WWE is facing a difficult decision. Will the company prioritize the financial benefits of hosting the Royal Rumble in Saudi Arabia, or will it take a stand on the issue of human rights?
According to sources close to the situation, a decision is expected to be made in the coming weeks. While the outcome is far from certain, one thing is clear: the fate of the Royal Rumble 2026 will have significant implications for WWE and the world of professional wrestling as a whole.
The Future of WWE in Saudi Arabia
Regardless of the outcome, the future of WWE in Saudi Arabia remains uncertain. The company has already faced criticism for its handling of the situation, and the controversy surrounding the event is unlikely to go away anytime soon.
As one industry insider noted, “The Saudi government is a significant partner for WWE, but it’s not a relationship without its challenges. The company needs to be careful about how it navigates this situation, or it could face serious consequences.”
The Royal Rumble 2026 may be a global event, but behind the scenes, the stakes are much higher. Will WWE prioritize the financial benefits of hosting the event in Saudi Arabia, or will it take a stand on the issue of human rights? Only time will tell.