In a move that sent shockwaves throughout the wrestling world, the WWE announced its acquisition of Lucha Libre AAA Worldwide in April 2025. The deal marked a significant expansion for the Stamford-based promotion, but beneath the surface, there lies a more complex web of motivations. According to industry expert and Wrestling Observer Newsletter founder Dave Meltzer, WWE’s primary reason for acquiring AAA is centered around its valuable asset: the AAA TV rights.
A Treasure Trove of Latin American Viewers
Meltzer notes that AAA’s existing TV deals in Latin America have proven to be a lucrative goldmine for the promotion. With a loyal fan base spanning across Mexico, Central America, and parts of South America, AAA’s TV broadcasts have consistently delivered a significant viewership. WWE, recognizing the immense potential of this untapped market, saw an opportunity to tap into the region’s vast audience. By acquiring AAA, WWE gains control over these valuable TV rights, allowing them to shape the content and direction of their programming in the region.
A Strategic Play in the Global Market
WWE’s acquisition of AAA is also seen as a strategic move to expand its global reach. The promotion has long been looking to establish a stronger presence in Latin America, and the AAA acquisition provides them with a foothold in the region. This move is likely to be a precursor to a more aggressive expansion plan, with WWE potentially using AAA as a springboard to launch new content, events, and partnerships in the region.
An Opportunity to Showcase Lucha Libre Talent
One of the most significant benefits of the AAA acquisition is the access to a wealth of talented lucha libre performers. AAA’s roster boasts some of the most skilled and charismatic wrestlers in the world, including the likes of Psicosis, La Parka, and La Mascara. WWE has long been interested in showcasing lucha libre-style wrestling, and the acquisition of AAA provides them with the perfect opportunity to integrate these talented performers into their existing roster.
Cody Rhodes on the AAA Acquisition: “A New Era for WWE”
According to sources close to Cody Rhodes, the WWE Superstar is thrilled with the acquisition of AAA and sees it as a major opportunity for growth and innovation. “This is a new era for WWE,” Rhodes said in an interview. “We’re not just talking about expanding our reach in Latin America, we’re talking about creating a new wave of lucha libre-style wrestling that will captivate fans around the world. It’s an exciting time to be a part of WWE, and I’m honored to be a part of this new chapter.”
A New Era for WWE and AAA
The acquisition of AAA marks a significant turning point for both WWE and the promotion itself. With the addition of AAA’s TV rights and talented roster, WWE is poised to take its global reach to new heights. As the promotion looks to the future, one thing is clear: the acquisition of AAA is just the beginning of a new era for WWE.
The Road Ahead: What’s Next for WWE and AAA?
As WWE looks to integrate AAA into its existing structure, fans can expect a raft of new content, events, and partnerships to emerge. The promotion has already hinted at plans to launch new TV shows and web series featuring AAA talent, and there are rumors of a major AAA-WWE crossover event in the works.
While the exact details of WWE’s plans remain unclear, one thing is certain: the acquisition of AAA has set the stage for a new era of global wrestling dominance. With its sights set on expanding its reach in Latin America and beyond, WWE is poised to take its place as the leading global wrestling promotion.