WWE has filed a trademark application for the ring name “Skylar Raye” through the United States Patent and Trademark Office (USPTO) on November 3, 2025. While the identity behind this new moniker is currently unknown, the move strongly suggests WWE’s plans to introduce a fresh performer or repackage an existing talent under a new persona. This trademark filing follows WWE’s ongoing efforts to expand and refresh its roster, particularly in its developmental and NXT divisions.
What the Trademark Filing Reveals
The trademark application under serial number 99476835 includes a detailed description of the services connected to the “Skylar Raye” name. According to the filing, the trademark covers:
- Entertainment services in the form of wrestling exhibitions and live performances by a professional wrestler on TV, radio, online, and other media platforms.
- Delivery of wrestling news and sports entertainment content via the internet, including websites, blogs, and newsletters.
- Fan club services and organizing social and sporting events for wrestling enthusiasts globally.
This broad scope aligns with WWE’s standard trademark filings for ring names, emphasizing both the in-ring and multimedia use of the performer’s identity.
Speculation on the Identity Behind “Skylar Raye”
At present, WWE has not announced who will take up the “Skylar Raye” name. Wrestling insiders note that WWE often trademark new ring names well before debuting any new talent or character refresh, indicating this could pertain to a recent signing or a developmental star preparing to move to a bigger stage.
Sources close to WWE suggest that the name’s structure and phonetics bear a resemblance to previous independent wrestling talents, such as Kylie Rae, who recently left WWE ID, and current NXT wrestler Dani Raye. This has fueled speculation that “Skylar Raye” might either be a new character introduced for an emerging female talent or a rebranding attempt for a known wrestler in the NXT or Performance Center system.
A WWE insider noted, “The company is always looking for fresh, marketable personas that blend well with the current roster and appeal to a wide audience. ‘Skylar Raye’ fits their style of dynamic female athletes with a contemporary twist.” This aligns with WWE’s growing investment in developing compelling women’s division stars, especially given the popularity of NXT’s evolving roster[3].
WWE’s Strategic Roster Expansion Moves
The trademark filing for “Skylar Raye” comes amid WWE’s continued focus on building out its NXT and main roster divisions with new talent, following recent departures and character changes. With Triple H leading talent recruitment and scouting programs, WWE prioritizes charisma and presence as key traits in its new signees.
In a recent interview, WWE Chief Content Officer Triple H emphasized that charisma ranks above even athleticism when recruiting new stars. He explained, “The key to it, really, is charisma and your innate ability to connect with people… It’s this combination of athleticism, showmanship, and media skills that WWE perfects from day one.” This philosophy underlines why WWE trademarks new names early — to protect and launch fresh identities that can capture fan interest quickly[7].
Why Trademarking Matters in WWE
Trademarking ring names protects WWE’s intellectual property rights, especially valuable as the company expands its multimedia footprint. By owning the rights to the name “Skylar Raye,” WWE ensures exclusive control over merchandising, media appearances, and branding linked to this persona.
This legal protection is essential as WWE’s talent frequently appear across TV broadcasts, digital platforms, podcasts, and live events worldwide. The comprehensive trademark description highlights WWE’s intent to use “Skylar Raye” across a spectrum of entertainment and fan engagement activities, including online newsletters and community portals dedicated to wrestling entertainment.
What’s Next for “Skylar Raye”?
Fans and analysts will be watching WWE programming and social media closely for any hints concerning “Skylar Raye.” It is common for WWE to debut new characters first in NXT or WWE ID, where developmental athletes are given a platform to showcase their skills before transitioning to the main roster.
Given WWE’s history, “Skylar Raye” may debut at an upcoming NXT show, TakeOver event, or even as part of a storyline refresh within the main roster. The name’s fresh sound and versatile vibe open possibilities for a variety of character types, from fan-favorite babyface to a sophisticated heel persona.
Insider Expectation
According to a WWE insider familiar with creative planning, “We expect ‘Skylar Raye’ to be someone who brings a unique style or background, something that differentiates her from the standard roster. WWE wants a performer who can stand out visually and in promos, one who can capitalize on current trends in women’s wrestling.”
This suggests WWE might be positioning “Skylar Raye” as a star with potential for significant storylines and cross-platform promotion, aligning with the company’s ongoing strategy to boost the women’s division’s profile and merchandise sales.
Final Thoughts
The WWE trademark registration for “Skylar Raye” signals that the company is preparing to introduce a new wrestler or refresh an existing talent with this ring name. While the identity remains under wraps, the filing emphasizes WWE’s commitment to building its women’s division and multimedia presence. Fans can anticipate the debut of “Skylar Raye” in the coming months, possibly through NXT or WWE developmental showcases.
This strategic move marks another step in WWE’s continuous evolution, focusing on fresh characters who combine charisma, athleticism, and marketability to captivate audiences worldwide. As more details emerge, wrestling media and fans alike will keep a close eye on the rise of “Skylar Raye.”