Braun Strowman’s post-WWE career has taken a delicious turn with the launch of his new food-centric series, Everything On The Menu, but the future of the show is suddenly uncertain. Despite strong ratings and positive fan response, sources indicate that Season 2 of Strowman’s USA Network series could be in jeopardy—thanks to a major shift in WWE’s programming strategy.
WWE recently announced that SmackDown will expand back to a three-hour format beginning January 2, 2026, with the first extended episode airing live from Buffalo, New York. The move has sparked speculation that WWE is positioning itself to reclaim Friday night real estate on the USA Network, directly threatening the time slot currently occupied by Strowman’s show.
Strowman’s Food Show: A Fresh Start After WWE
After being released from WWE in May 2025, Braun Strowman wasn’t sure what his next chapter would look like. That changed when he landed Everything On The Menu, a travel and food series that sees the former WWE star visiting iconic restaurants across the country. The show premiered on October 24, 2025, with back-to-back episodes airing at 10 p.m. ET/PT, immediately following SmackDown.
The series quickly gained traction, drawing 481,000 viewers and a 0.12 demo rating for its debut—a figure that reportedly impressed both Strowman and USA Network executives. The show’s format allows Strowman to explore his softer side, sharing stories with restaurant owners and even featuring family members like his cousins and goddaughter in select episodes.
“I’ve been pretty good at it,” Strowman said in a recent interview. “It’s been a great opportunity to show more of the compassionate side of me, and it’s been neat to connect with people in a different way.”
WWE’s Three-Hour SmackDown: A Strategic Power Play?
The decision to expand SmackDown back to three hours has raised eyebrows across the wrestling and television industries. The show had only recently been trimmed to two hours earlier in 2025, making the sudden reversal all the more surprising. Now, with the new format set to begin in January, questions are swirling about the true motivation behind the move.
Some insiders believe WWE is attempting to reclaim the coveted Friday night time slot on USA Network, which has become increasingly valuable since the launch of Strowman’s show. The expanded SmackDown could push Strowman’s series to a less desirable time or even off the network entirely.
According to a WWE insider familiar with the network negotiations, “There’s been a lot of internal discussion about maximizing WWE’s footprint on USA Network. The three-hour SmackDown is part of a broader strategy to dominate Friday nights, and that could mean tough decisions for other programming in that window.”
Baron Corbin’s Accusation Adds Fuel to the Fire
The controversy was further stoked when former WWE star Baron Corbin took to social media to accuse WWE of trying to take over Braun Strowman’s time slot. Corbin’s tweet, which read, “Ha they want Braun’s time slot! The food show is crushing,” quickly went viral and sparked debate among fans and industry insiders.
Corbin’s comment suggests that WWE’s move isn’t just about creative direction—it’s about competition. With Strowman’s show performing well and gaining a loyal audience, WWE may see it as a threat to its own programming dominance on the network.
“Baron’s tweet was a jab, but it’s not entirely unfounded,” said a source close to the situation. “There’s definitely tension behind the scenes about who gets to control that Friday night slot. WWE wants to maximize its own content, but Strowman’s show is doing well and has a lot of support.”
What’s Next for Braun Strowman?
Despite the uncertainty, Braun Strowman remains focused on his new career path. In addition to Everything On The Menu, he’s attached to four upcoming movies and is in talks with several networks about other television projects. However, the potential loss of his food show would be a significant blow, especially given the positive reception it’s received.
“I’m really focused right now on the food space,” Strowman said. “But I still miss being in the ring, and these things are very capable of being passed out whenever I want to.”
If Season 2 of Everything On The Menu is indeed canceled or moved to a less favorable time slot, it could signal a broader trend of WWE asserting control over its network real estate. For Strowman, it would mean another chapter in a career marked by both triumph and transition.
The Bigger Picture: WWE’s Network Strategy
WWE’s decision to expand SmackDown to three hours is part of a larger strategy to dominate Friday nights on USA Network. With the network’s programming schedule under constant review, WWE is positioning itself to maximize its own content and minimize competition from other shows, including those featuring former stars like Braun Strowman.
As the January 2026 premiere of the three-hour SmackDown approaches, all eyes will be on how USA Network handles the scheduling changes. Will Strowman’s show survive, or will it be the latest casualty in WWE’s quest for Friday night supremacy?
Only time will tell, but one thing is clear: the battle for the Friday night time slot is heating up, and Braun Strowman’s future on USA Network hangs in the balance.