WWE fans were left stunned on the November 7 episode of SmackDown when Giulia lost the Women’s United States Championship to Chelsea Green in a match that ended under controversial circumstances. The loss not only ended Giulia’s 133-day reign—the longest in the title’s history—but also sparked a wave of criticism and speculation about WWE’s booking decisions. Now, new details have emerged about the reasoning behind Giulia’s sudden title loss, and the story goes far beyond the finish of the match itself.
The End of a Record-Breaking Reign
Giulia’s run as Women’s United States Champion was historic, surpassing Chelsea Green’s previous record of 132 days. However, despite holding the title for over four months, Giulia’s reign was marked by a lack of meaningful defenses and limited television exposure. She successfully defended the championship only twice—against Zelina Vega in August and Michin in September—and appeared in just four televised matches since capturing the title in June. Two of those were tag team bouts alongside Kiana James, who had become her on-screen mouthpiece.
In contrast, the Women’s Intercontinental Championship, held by Lyra Valkyria and later Becky Lynch, saw a flurry of activity, with multiple defenses and high-profile feuds. The disparity in how the two titles were booked became a frequent topic of discussion among fans and critics alike.
The Controversial Match Finish
On SmackDown, Giulia faced Chelsea Green in a match that many expected to be a straightforward title defense. However, the finish was anything but clean. With Alba Fyre causing a distraction at ringside, Green capitalized by placing her feet on the ropes during a roll-up, securing the pinfall and reclaiming the Women’s United States Championship. The controversial finish left fans questioning whether Giulia was being protected or simply written off in a way that undermined her credibility.
Giulia herself took to social media after the match, posting, “I’m going to tear it all apart,” signaling her frustration with the outcome. Her reaction was echoed by fans and wrestling journalists, many of whom felt that Giulia’s potential as a top-tier performer was being wasted.
Behind the Scenes: Why WWE Made the Change
According to a WWE insider with knowledge of the creative process, the decision to end Giulia’s reign was driven by a combination of factors. “The creative team felt that Giulia’s title run wasn’t generating the momentum they wanted,” the source revealed. “They wanted to shift focus back to Chelsea Green and Ethan Page, whose chemistry has been a hit with fans, especially after their success in NXT and as AAA Mixed Tag Team Champions.”
The insider added that WWE management, including Triple H, believed that Green’s pairing with Page offered more storytelling potential and could help elevate the women’s division on SmackDown. “There was a sense that Giulia and Kiana James weren’t being given the right opportunities to shine, and the creative team wanted to try something different,” the source said.
The Impact on Giulia and Kiana James
Giulia’s loss has left her future in WWE uncertain. While she remains one of the most respected performers in the industry, her limited exposure on SmackDown has raised questions about her long-term role in the company. Kiana James, who had been positioned as Giulia’s ally and spokesperson, may also see her trajectory change as a result of the title switch.
Some insiders suggest that WWE may be considering a new direction for both women, possibly involving a feud with Green and Fyre or a move to a different brand. However, there is no official word on what’s next for Giulia or James, and fans are left wondering if WWE will finally give them the spotlight they deserve.
Fan and Critical Reaction
The reaction to Giulia’s title loss has been overwhelmingly negative. Many fans took to social media to express their disappointment, with some calling the booking “embarrassing” and “a waste of talent.” Critics have pointed out that Giulia’s in-ring ability and international reputation make her a perfect candidate for a more prominent role, but WWE’s creative decisions have consistently held her back.
“Giulia is one of the best wrestlers in the world, and she’s being treated like an afterthought,” said one wrestling journalist. “It’s not her fault—she’s been given nothing to work with.”
What’s Next for Chelsea Green?
With the Women’s United States Championship back in her hands, Chelsea Green is poised to begin a new chapter in her WWE career. Her partnership with Ethan Page has been a fan favorite, and there is speculation that WWE may use the title to further develop their on-screen dynamic. Green’s previous reign was also marked by a mix of singles and tag team success, and fans are hopeful that this time around, she will be given more opportunities to shine.
The Bigger Picture: WWE’s Women’s Division
Giulia’s title loss highlights a broader issue within WWE’s women’s division: the inconsistent booking of top talent. While stars like Becky Lynch and Bianca Belair continue to receive major pushes, others—like Giulia—struggle to find their footing. The disparity in how titles are booked and how feuds are developed has led to growing frustration among fans, who want to see more diverse and compelling storylines.
As WWE looks to the future, the handling of Giulia’s career will be a key test of whether the company is willing to invest in its international talent and give them the opportunities they deserve. For now, Giulia’s fans are left hoping that her next chapter will be more rewarding than the last.
According to a WWE insider: “The creative team felt that Giulia’s title run wasn’t generating the momentum they wanted. They wanted to shift focus back to Chelsea Green and Ethan Page, whose chemistry has been a hit with fans.”