Giulia’s shock loss of the WWE Women’s United States Championship on the November 7 episode of WWE SmackDown stunned fans and sparked widespread speculation about the motives behind such a sudden title change. After holding the belt for a historic 133 days, Giulia dropped the title to Chelsea Green in a quick, controversial fashion that has left many questioning the booking decision. Now, emerging backstage information sheds light on why WWE opted for this unexpected finish and what it means for Giulia’s future in the company.
The Unexpected Title Loss on SmackDown
The match itself was a brief affair lasting just over a minute, where Chelsea Green capitalized on interference from Alba Fyre while the referee was distracted. Green rolled up Giulia and used the ropes for leverage to secure the pinfall, stealing the WWE Women’s US Title[1]. Giulia’s reign, the longest in the title’s young history, included multiple successful defenses and established her as a dominant force in WWE’s women’s division since her main roster debut earlier in 2025[2].
Giulia, known as the “Beautiful Madness,” was visibly furious after the match. She vented her frustration publicly with a scathing tweet:
“I’m angry at myself, Chelsea……at EVERYTHING. That’s real funny dumbass. Just watch. I’m going tear it all apart.”[5] Her sentiments reflected a genuine displeasure with losing the title in such a quick and controversial manner, which many fans agreed was an unsatisfying way to end her strong reign[3][4].
Backstage Reasoning: A Planned Step for a Bigger Push
According to insider reports, Giulia’s title loss was not a sign of diminished confidence in her abilities but rather a strategic move by WWE to set up her ascent to the main event scene. Cory Hays of BodySlam.net shared that WWE had plans weeks prior for Giulia to transition from midcard champion to a top-tier contender[1][2]. The quick and somewhat “soft” loss was designed to free Giulia from the constraints of holding a midcard belt as she prepares for high-profile rivalries, potentially even a run at the WWE Women’s Championship.
A WWE source close to the situation commented:
“The creative team and Triple H see Giulia as a future cornerstone of the women’s division. Dropping the US Title was part of a longer-term plan. She needs to be unshackled from the midcard to move into the spotlight where she belongs.”
This aligns with speculation that WWE is grooming Giulia to feud with top stars such as Jade Cargill, which would elevate her status and visibility in the company[1]. Given her performance since debuting on SmackDown and the buzz she generates, the next phase of her career holds significant promise.
The Impact of the Loss on Giulia’s Trajectory
Giulia’s reign had already broken records, notably surpassing Chelsea Green’s previous longest Women’s US Title reign by a day, making the decision to end it suddenly all the more surprising for fans and insiders alike[2][8]. Despite the abruptness, the championship loss appears to be a catalyst rather than a setback.
Her immediate reaction, which included promising to “tear it all apart,” suggests a storyline of vengeance and reinvention is about to unfold. This character development opportunity can reinvigorate her persona, increase audience engagement, and position her for a more prominent role on WWE programming[4][5].
Moreover, Chelsea Green’s win marks her second time holding the WWE Women’s US Title, allowing her to further develop her character as a formidable competitor. Meanwhile, Giulia’s release from the midcard title scene is expected to accelerate her movement toward championship matches in the main event division[3].
Fan Reaction and Future Expectations
The fanbase’s response to Giulia’s loss has been markedly divided. Many expressed disappointment at how quickly her reign ended and felt she deserved a more decisive defeat if she were to lose the championship at all[3]. Conversely, others are intrigued by the potential storyline paths and top-tier feuds that may arise from this booking decision[1].
Social media discussions have echoed the sentiment that Giulia’s talent and charisma merit a sustained push into WWE’s main event women’s division. With the groundwork appearing to be laid for a clash with Jade Cargill or other crowd favorites, the future looks promising for Giulia’s rise.
Conclusion: A Calculated Move for Long-Term Growth
While Giulia’s rapid loss of the WWE Women’s US Championship was initially bewildering, backstage reports make it clear that WWE’s intentions are forward-looking. This loss likely serves as a launching pad for her ascent into WWE’s main event scene, demonstrating the company’s belief in her potential to be a marquee star.
Giulia’s promise to “tear it all apart” following the loss adds enticing narrative fuel to her evolving character arc, which will be crucial for her next steps in WWE. Fans and analysts should watch closely how WWE capitalizes on this momentum and if Giulia’s next feuds deliver the top-tier spotlight many have anticipated.
For ongoing updates and analysis of WWE’s women’s division and Giulia’s journey, stay tuned to our coverage.