WWE has officially filed a trademark for a new ring name, “Skylar Raye,” signaling the possible arrival of fresh talent on the horizon as the company continues its expansion and talent development efforts. The trademark application, submitted to the United States Patent and Trademark Office (USPTO) on November 3, 2025, points to WWE’s ongoing strategy of introducing new personas and building its roster with diverse, promising stars.
What Does the New Trademark Mean for WWE?
The recent trademark filing for Skylar Raye covers a broad scope typical of WWE’s intellectual properties, including live wrestling exhibitions, television and internet broadcast performances, fan club services, and wrestling news dissemination. This comprehensive coverage indicates WWE’s intent to fully develop and promote the Skylar Raye character not just inside the ring, but also through multiple entertainment and fan engagement platforms.
The official description of the trademark reads:
Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing fan club services and organizing sporting events; providing online newsletters and blogs in the field of sports entertainment[1][2][4][6].
This kind of filing typically precedes the public debut of a new talent or a rebranding of an existing wrestler, signaling that WWE is preparing to expand or refresh its roster, especially in developmental brands like NXT or NXT 2.0.
Who Could Skylar Raye Be?
As of now, WWE has not disclosed who will take up the Skylar Raye name, leaving fans and insiders eager to speculate. However, backstage sources suggest that the name might belong to a rising star within WWE’s Performance Center or a new recruit from WWE ID—a program designed to recruit and develop new wrestling talent.
One popular theory links Skylar Raye to Dani Sekelsky, the winner of WWE’s LFG season two—a competitor with a strong background in cheerleading and athleticism. Sekelsky, who has used the name Dani Raye and has ties to the Tennessee Titans cheer squad and collegiate sports at Penn State, appears to be a prime candidate for pairing with this newly trademarked ring name. Her recent social media hints, such as referencing “SKY” looking “extra blue,” have fueled the speculation further[3].
A WWE insider told Ringside News:
“The ‘Skylar Raye’ trademark is in the hands of creative, and there’s a real buzz that this could be the breakout identity for a Performance Center standout. There’s no official word yet, but the name fits the profile of someone WWE wants to push as a fresh face with a mix of athleticism and charisma.”[9]
Context in WWE’s Talent Development Strategy
WWE has been aggressively expanding its pool of talent through the Performance Center and digital talent scouting initiatives like WWE ID. By trademarking new names in advance, WWE protects its branding and prepares for characters that can be incorporated into various brands such as Raw, SmackDown, or NXT.
The timing of this filing during a period of increased investment into NXT and the evolving development brand signals WWE’s intent to bolster its female talent pool and create new stars with marketable personas.
The name “Skylar Raye” also seems to conceptually align with previous wrestlers like Kylie Rae, who was part of WWE ID but recently departed, as well as the current NXT talent Dani Raye. Such naming conventions might resonate with audiences while providing legacy continuity[4].
What Fans Can Expect Next?
While WWE has yet to confirm any debut date or talent associated with Skylar Raye, fans should expect an official introduction in the coming months, either during NXT tapings or one of WWE’s live events. The company often rolls out new characters through vignettes, in-ring debut matches, or surprise appearances on TV before fully integrating them into storylines.
Official announcements tend to lag behind trademark filings, so insiders warn that the unveiling of Skylar Raye could happen at any time, especially ahead of upcoming WWE pay-per-views or televised special events planned for late 2025 and early 2026.
Conclusion
The trademark filing of Skylar Raye heralds WWE’s continued commitment to refreshing its roster with new, dynamic talent. While the mystery around Skylar Raye’s true identity remains, evidence points strongly toward a rising star within the Performance Center or WWE ID systems, with Dani Sekelsky as a leading candidate. This upcoming persona is poised to bring fresh energy and innovation to WWE programming, offering fans new storylines and athletic performances to follow.
As the wrestling world awaits official confirmation, all eyes are on WWE to see who Skylar Raye will be and how this new character will fit into the company’s ever-evolving landscape.
Stay tuned for updates as we track this developing story and other WWE news.
