WWE’s digital landscape just got a seismic shake-up. As The Undertaker—one of the most enduring legends in wrestling—launched his very own YouTube channel to commemorate 35 years in WWE, social media star and United States Champion Logan Paul wasted no time in firing shots, accusing The Deadman of stepping into “his world.”
The Phenom Goes Digital: WWE Expands Its YouTube Empire
The launch of The Undertaker’s official YouTube channel marks a major milestone for both the company and the legendary performer. WWE Head of Digital Steve Braband confirmed that this is the 15th official WWE channel, a staggering increase from just four channels in 2024. The move represents WWE’s aggressive push to offer specialized, fan-focused content as the company leans into digital platforms more than ever before[1][2][4].
The new Undertaker channel isn’t just a promotional tool—it’s a content hub. Fans will find:
- Episodes of The Undertaker’s “Six Feet Under” podcast, now premiering every other Wednesday.
- Full-length classic matches from The Undertaker’s storied career.
- Compilations of iconic rivalries and storylines.
- Exclusive vlogs and reaction videos, featuring The Undertaker’s commentary on current wrestling moments.
- Rare archival footage and documentaries, including the acclaimed “Last Ride” series[3][5][7].
Braband shared with media that the vision was to create a “unique” space where The Undertaker could interact with fans and share stories from his legendary run. “You have to create specialized viewing for fans on YouTube now,” Braband stressed, highlighting the evolution in WWE’s digital content strategy[1][2][4].
Logan Paul Responds: “He’s Copying My Formula!”
No one has blurred the lines between wrestling and digital celebrity quite like Logan Paul. With over 23 million YouTube subscribers and a meteoric rise in WWE, Paul has made his channel—and his brand—a cornerstone of modern sports entertainment.
So when WWE announced The Undertaker’s channel, Paul took to social media with a tongue-in-cheek jab: “Looks like the Deadman is finally catching on. Welcome to my world, Taker. Hope you’re ready to hit that subscribe button!” Backstage, the banter continued.
A source close to Logan Paul shared, “Logan’s been saying for months that more WWE legends should tap into their digital potential, but he didn’t expect The Undertaker to be the one to follow in his footsteps. He’s half-joking, but there’s definitely pride in being recognized as the blueprint for WWE’s new media moves.”
Paul’s playful accusation isn’t without merit. As WWE pivots toward segmented channels, the Logan Paul model—where a superstar leverages their own platform for podcasts, behind-the-scenes content, and direct fan engagement—appears to be the template for this new era.
WWE’s Content Revolution: Why The Undertaker Channel Matters
For WWE, this isn’t just about honoring a Hall of Famer—it’s a strategic move in a rapidly evolving media landscape. Since retiring from in-ring competition, The Undertaker (Mark Calaway) has reinvented himself as a storyteller and podcast host, with Six Feet Under drawing 800,000 hours of watch time on YouTube even before the channel’s official launch[2][5][6].
Now, with his own channel, The Undertaker can:
- Connect directly with fans, sharing stories from his 35-year career.
- React to current WWE events, adding his unique perspective to ongoing storylines.
- Showcase exclusive content, from rare matches to personal vlogs, giving fans unprecedented access to The Deadman.
WWE’s decision to house Six Feet Under and an archive of Undertaker content on a dedicated channel mirrors trends seen in other entertainment sectors, where niche, personality-driven content attracts highly engaged audiences[1][3][4].
Backstage Reaction: Legends, Influencers, and the Next Generation
While Logan Paul’s remarks are generating headlines, industry insiders say WWE’s locker room is abuzz with discussion about what this means for the future of wrestling personalities online.
According to a WWE backstage producer, “There’s a new understanding that being a WWE Superstar now means being a content creator, too. The Undertaker going digital isn’t just about nostalgia—it’s about staying relevant and reaching fans where they are. Logan Paul and others have shown there’s a huge audience for this.”
One veteran Superstar reportedly joked, “If The Undertaker can vlog, none of us have an excuse!” The sentiment is clear: the boundaries between wrestling, digital media, and fan engagement are dissolving faster than ever before.
What to Expect: The Undertaker’s YouTube Plans
The channel’s initial rollout is robust, offering:
- Bi-weekly episodes of “Six Feet Under”: Featuring The Undertaker and Michelle McCool discussing wrestling lore, backstage stories, and current events[1][3][6].
- Vlogs and reaction videos: The Deadman reacts to new WWE moments, sharing insights from his decades-long career[3][4][5].
- Classic matches and rivalries: Full bouts and themed compilations, highlighting feuds with legends like Shawn Michaels, Kane, and Triple H[3][7].
- Documentaries and home video releases: Including award-winning series like “The Last Ride,” giving fans a behind-the-scenes look at the man behind the mystique[3][5].
WWE’s digital team is banking on The Undertaker’s cross-generational appeal to draw both longtime fans and younger viewers, many of whom discovered wrestling through YouTube and social media[1][2][4].
SEO Spotlight: Why This Story Is Trending
- The Undertaker YouTube channel: WWE’s latest digital expansion, featuring exclusive content and classic matches.
- Logan Paul WWE reaction: The United States Champion’s playful accusation that The Phenom is “copying” his digital blueprint.
- Six Feet Under podcast: The centerpiece of the new channel, now with expanded WWE and Fanatics partnership.
This story has all the ingredients for viral buzz: a legendary figure embracing a new platform, a crossover star calling him out, and WWE’s ongoing transformation into a digital-first entertainment powerhouse.
Final Word: A New Era for WWE Superstars Online
As WWE continues to adapt to the streaming era, Logan Paul’s influence is unmistakable—and The Undertaker’s leap into YouTube marks the beginning of a new chapter. Whether it’s playful banter or genuine rivalry, the intersection of old-school legends and new-school influencers is set to redefine what it means to be a Superstar in 2025.
As one WWE insider put it, “The future isn’t just on TV anymore—it’s wherever the fans are. And right now, that’s YouTube.”[1][2][4]
Fans can subscribe to The Undertaker’s channel for a front-row seat to wrestling history—and maybe, just maybe, a cameo from Logan Paul himself.