WWE’s Liv Morgan and Dominik Mysterio are stepping outside the squared circle and into the spotlight of pop culture with their latest collaboration a high-profile appearance in Lids’ 2025 “ALL CAPS” holiday campaign. The campaign, which launched today, November 6, 2025, brings together a diverse group of celebrities, athletes, and influencers, with Morgan and Mysterio joining the ranks of Stephen A. Smith, Quavo, Chase B, Chicklet, Maleni, and NBA trainer Chris Brickley.
This marks a significant crossover moment for the WWE duo, who have been making waves both in the ring and on the red carpet in recent months. Their involvement in the campaign is not only a testament to their rising star power but also a reflection of how WWE talent continues to expand their influence beyond professional wrestling.
Lids’ “ALL CAPS” Campaign: A Celebration of Fandom and Self-Expression
The “ALL CAPS” campaign is Lids’ annual holiday push, designed to celebrate fandom, culture, and self-expression. This year’s theme centers around the idea that everyone has a unique story to tell, and the campaign aims to highlight how fans and celebrities alike use fashion and accessories—especially hats—to express their identities.
According to Lids’ press release, the campaign features a series of short videos and digital content that showcase each participant’s personality and style. Liv Morgan and Dominik Mysterio are featured in multiple spots, where they’re seen sporting a variety of Lids’ signature caps and engaging in playful, energetic segments that reflect their on-screen personas.
“Liv and Dom brought a ton of energy to the shoot,” said a source close to the production. “They were very collaborative and had a lot of fun with the creative team. It was clear that they’re not just athletes—they’re entertainers who understand how to connect with fans in different ways.”
WWE’s Rising Stars: Liv Morgan and Dominik Mysterio
Liv Morgan, the former Women’s World Champion, has been on an upward trajectory since her return from injury earlier this year. Her alliance with Dominik Mysterio post-SummerSlam 2024 has been one of the most talked-about storylines in WWE, with the duo forming a faction that’s captured the attention of fans and critics alike.
Dominik Mysterio, meanwhile, has solidified his status as one of WWE’s top heels. His recent victory at Saturday Night’s Main Event XLI, where he retained the Intercontinental Championship in a controversial finish over Rusev and Penta, has only added to his momentum. Bill Apter, a respected veteran in the wrestling industry, recently named Mysterio as his “Wrestler of the Year” for 2025, citing his growth both as a performer and a character.
“Dom has really come into his own this year,” Apter said on The Wrestling Time Machine. “He’s not just riding on his father’s legacy anymore—he’s making a name for himself with his own style and charisma.”
Morgan, who has been absent from WWE television due to injury, has remained active on social media, supporting Mysterio and engaging with fans. Her reaction to Mysterio’s recent title defense was widely shared, with Morgan praising his cunning and resilience in the ring.
Behind the Scenes: The Making of the Campaign
The “ALL CAPS” campaign was filmed over several days in Los Angeles, with Morgan and Mysterio joining the rest of the cast for a series of shoots that blended fashion, humor, and fan interaction. According to a WWE insider, the duo’s chemistry was evident both on and off camera.
“Liv and Dom have a great rapport,” the insider revealed. “They’re not just colleagues—they’re friends, and that came through in the way they played off each other during the shoot. The creative team was really impressed with how natural they were in front of the camera.”
The campaign’s creative director, Chase B, praised the WWE stars for their professionalism and willingness to embrace the campaign’s playful tone. “Liv and Dom were a blast to work with,” B said. “They brought a lot of personality to the project, and it was clear that they were having fun. That energy is going to come through in the final product.”
What This Means for WWE and Its Stars
The involvement of Liv Morgan and Dominik Mysterio in the “ALL CAPS” campaign is a sign of WWE’s growing influence in mainstream culture. As the company continues to expand its reach beyond traditional wrestling audiences, its stars are increasingly being recognized as cultural icons in their own right.
For Morgan and Mysterio, this project represents a new chapter in their careers. Both have expressed interest in exploring opportunities outside of wrestling, and their participation in the campaign could open doors to future collaborations in fashion, entertainment, and beyond.
“Liv and Dom are at a point in their careers where they can really leverage their popularity,” said the WWE insider. “This campaign is just the beginning. I expect to see them doing more projects like this in the future.”
Fan Reaction and Social Media Buzz
The announcement of Morgan and Mysterio’s involvement in the campaign has already generated significant buzz on social media. Fans have been quick to praise the duo for their style and charisma, with many expressing excitement about seeing them in a different light.
“Liv and Dom are killing it,” one fan tweeted. “They’re not just great wrestlers—they’re great personalities too.”
Another fan added, “This campaign is perfect for them. They’re both so expressive and full of energy. Can’t wait to see the final videos!”
Looking Ahead: What’s Next for Liv Morgan and Dominik Mysterio?
With the “ALL CAPS” campaign set to roll out across digital platforms and retail stores in the coming weeks, Liv Morgan and Dominik Mysterio are poised to reach new audiences and further cement their status as WWE’s next generation of superstars.
As for their in-ring careers, both are expected to make a strong return to WWE programming in the near future. Morgan’s injury recovery is progressing well, and sources suggest she could be back in action by the end of the year. Mysterio, meanwhile, is set to defend his Intercontinental Championship at several high-profile events, including the upcoming Royal Rumble.
For now, though, the spotlight is on their new project with Lids—a campaign that celebrates not just fandom, but the power of self-expression and the ever-growing influence of WWE’s brightest stars.