STAMFORD, Conn. & LAS VEGAS — In a move set to revolutionize cross-sport partnerships, TKO Group Holdings, Inc. has announced that DoorDash is now the official on-demand delivery partner of both WWE and UFC. This multi-year deal, revealed on November 20, 2025, represents a significant evolution in fan engagement and commercial integration for the world’s premier sports entertainment and combat sports brands[2].
Partnership Overview: DoorDash Steps Into the Ring
The newly inked agreement positions DoorDash as a presenting sponsor for a forthcoming WWE Premium Live Event as well as a major UFC numbered event scheduled for 2026[1]. For both WWE and UFC, this partnership extends beyond mere sponsorship—it is designed to bring innovative, fan-focused experiences directly to audiences, leveraging DoorDash’s technology and reach.
According to TKO Group executives, the collaboration arose from a mutual desire to create “first-of-its-kind integrations” that will let fans interact with their favorite WWE Superstars and UFC athletes in new and exciting ways[2][3].
Custom Content and Superstar Engagement
As part of the agreement, fans can expect a surge in custom content across both WWE and UFC platforms, with DoorDash set to feature WWE Superstars in unique, behind-the-scenes segments and special brand activations[3]. Select UFC athletes will also join the initiative as brand ambassadors, amplifying DoorDash’s presence across the combat sports world.
These integrations are anticipated to include:
- Exclusive digital content series starring top WWE talent.
- Interactive social media campaigns blending the DoorDash brand with WWE and UFC personalities.
- In-event activations at major WWE and UFC shows, letting fans experience DoorDash services in real time.
A source close to the creative team revealed, “There’s a real excitement about what this partnership can mean for storytelling. Imagine a Superstar’s pre-match meal delivered live on screen, or fans voting via DoorDash for a unique backstage moment. The possibilities are endless.”
What This Means for WWE Fans
For WWE’s global audience, the DoorDash partnership signals a new era of fan engagement and convenience. While detailed plans are still under wraps, industry insiders expect DoorDash to be visible across WWE’s digital and broadcast platforms, with special promotions that could include:
- Sweepstakes for backstage meet-and-greets, delivered by DoorDash.
- Co-branded merchandise drops tied to major events.
- Limited-time menu items inspired by WWE Superstars.
According to a WWE insider, “The partnership is about more than just branding. It’s about bringing fans closer to the action—and even into the daily lives of their favorite Superstars. DoorDash’s logistics and tech make it possible to deliver those experiences in new ways.”
UFC Integration: Delivering the Fight Night Experience
For UFC, DoorDash will be woven into the fight night experience, especially at the 2026 numbered event where DoorDash will serve as a presenting sponsor[1]. This includes:
- On-site activations for fans in attendance.
- Special promotions for viewers ordering fight-themed meals via DoorDash.
- Branded content featuring UFC athletes as DoorDash ambassadors[3].
A member of the UFC marketing team commented, “Our fans are passionate about the fight night ritual. With DoorDash, we can deliver that experience to their homes or even to the arena itself. It’s a natural fit.”
Why TKO Group Chose DoorDash
The decision to select DoorDash as the official on-demand delivery partner reflects TKO Group’s strategy to align with innovative, tech-driven brands that can enhance the fan experience beyond traditional sponsorships[2][3]. DoorDash’s national reach, digital platform, and established reputation for reliability made it an ideal partner for WWE and UFC’s massive, diverse audiences.
According to sources close to the deal, discussions centered on how to make the partnership more than just a logo placement. Instead, both sides committed to creating “fan-first” initiatives—something TKO Group has prioritized since its formation.
Behind the Scenes: How the Deal Came Together
The partnership was the result of months of negotiations between TKO Group, WWE and UFC leadership, and DoorDash’s brand strategy team. While financial terms have not been disclosed, industry analysts suggest that the sponsorship could be one of the most lucrative in sports entertainment history, given the combined global reach of WWE and UFC.
One WWE executive, speaking on condition of anonymity, explained, “The goal was to find a partner who understood our audience and could deliver not just products, but real moments and memories. DoorDash showed they’re willing to think creatively and invest in the WWE Universe.”
Superstar Reactions: Food, Fandom, and Fun
WWE Superstars have reportedly embraced the partnership with enthusiasm. Bianca Belair was overheard backstage saying, “I love the idea of connecting with fans over food. Whether it’s a pre-match snack or a celebration meal, DoorDash is about delivering those moments that bring us all together.”
Similarly, a source close to Cody Rhodes revealed, “Cody’s always looking for ways to interact with the fans in and out of the ring. He’s excited to see how DoorDash brings new storytelling angles and maybe even a few surprises.”
What’s Next: Looking Ahead to 2026
With DoorDash set to take center stage at a major WWE live event and a UFC numbered card in 2026, fans can expect announcements in the coming months regarding exclusive offers, event details, and new content series. Both TKO Group and DoorDash have signaled their intention to “raise the bar” for sports and entertainment partnerships.
Industry observers will be watching closely to see how this deal shapes the fan experience—and whether it sets a new standard for how brands and sports properties collaborate in the digital age.
Final Thoughts: A Game-Changing Alliance
The DoorDash-WWE-UFC partnership is more than a sponsorship—it’s a blueprint for how fan engagement can evolve when technology, entertainment, and sports collide. As DoorDash officially enters the ring, fans should get ready for a new level of interactivity, convenience, and fun, delivered right to their screens—and maybe even their front doors[1][2][3].