WWE fans have been divided on LA Knight’s meteoric rise and subsequent plateau in the company’s main event scene. While his charisma and connection with the crowd are undeniable, some critics argue that his character hasn’t evolved enough to sustain long-term investment. Enter Bully Ray, the hardcore legend and outspoken wrestling analyst, who believes he’s found the key to unlocking LA Knight’s full potential and it involves a bold, emotionally charged storyline that could redefine Knight’s career.
The Problem With LA Knight’s Current Character
Since his arrival on WWE’s main roster, LA Knight has been celebrated for his ability to generate crowd reactions. His catchphrases, swagger, and unapologetic attitude have made him a fan favorite, especially among those who appreciate his “no-nonsense” approach. However, Bully Ray recently pointed out that Knight’s “snarky” and “wise-ass” persona, while entertaining, may be limiting his appeal.
“LA Knight is a guy who’s got all the tools,” Ray said on a recent episode of Busted Open Radio. “But right now, he’s stuck in this loop of being the loudmouth, the guy who talks a big game but doesn’t always back it up with substance. That’s great for short-term heat, but it doesn’t make people fall in love with him.”
Ray’s critique echoes a sentiment that’s been circulating among wrestling insiders: LA Knight needs more depth. According to a WWE insider who spoke to this publication on background, “There’s a feeling backstage that Knight’s character is starting to feel repetitive. The company wants to push him, but they’re struggling to find the right angle that will make fans truly care about his journey.”
Bully Ray’s Bold Storyline Pitch
So what’s the solution? Bully Ray has a dramatic answer: a “blood feud” that strips LA Knight of his greatest weapon—his voice.
Ray’s idea is as brutal as it is creative. He envisions a storyline where Knight’s voice is taken away, perhaps through a vicious attack involving a steel chair to the neck, crushing his larynx and leaving him unable to speak. For weeks, Knight would be forced to communicate through gestures, signs, or even silence, while his enemies mock him and the crowd rallies behind him.
“The people would f—ing blow,” Ray said, describing the moment Knight finally speaks again. “Imagine the scene: someone’s in the ring, making fun of him, saying, ‘You can’t even talk, all you’ve got is the people talking for you,’ and then the crowd starts chanting, ‘L… A… Knight…’ and out of nowhere, Knight says, ‘Yeah.’ That’s the moment you make a guy.”
This kind of storyline, Ray argues, would not only generate massive crowd reactions but also create a sense of sympathy and investment. Fans would root for Knight to overcome adversity, making his eventual comeback all the more powerful.
Why a Blood Feud Could Work
Bully Ray isn’t the only one who believes LA Knight needs a fresh direction. Multiple sources close to WWE’s creative team have indicated that there’s growing frustration with Knight’s current booking. “He’s been in the title picture, but it hasn’t clicked,” said one insider. “People want to see him in a feud that’s personal, something that makes them care about him beyond just his catchphrases.”
A blood feud, especially one that involves a physical and emotional struggle, could be the answer. By removing Knight’s voice, WWE would be forced to focus on his resilience, determination, and ability to connect with fans in new ways. It would also give him a chance to showcase a different side of his character—one that’s vulnerable, yet defiant.
“This isn’t just about getting a big pop,” Ray explained. “It’s about making people feel something. When Knight finally speaks again, it’s not just a moment—it’s a statement. It’s proof that he’s overcome something, that he’s stronger than ever.”
The Risks and Rewards
Of course, such a storyline comes with risks. Taking away a wrestler’s voice, even temporarily, is a bold move that could backfire if not executed properly. There’s also the question of how long Knight would be out of action, and whether WWE is willing to invest that much time in a single angle.
But according to Ray, the potential rewards far outweigh the risks. “This is the kind of thing that can make or break a career,” he said. “If you do it right, LA Knight becomes a guy people remember for years. If you don’t, well, at least you tried something different.”
WWE has a history of using similar storylines to elevate talent. Think of Edge’s return after his neck injury, or John Cena’s battle with leukemia. These moments didn’t just generate buzz—they created lasting legacies.
What’s Next for LA Knight?
As of now, there’s no indication that WWE is planning to implement Ray’s idea. But with Knight’s stock seemingly on the decline, the company may be looking for ways to reignite fan interest. A blood feud, especially one as dramatic as Ray’s pitch, could be just what the doctor ordered.
“LA Knight has the potential to be a top guy,” said the WWE insider. “But he needs a story that makes people care. Right now, he’s just another loudmouth. With the right angle, he could be so much more.”
Whether or not WWE takes Bully Ray’s advice, one thing is clear: LA Knight’s future in the company depends on more than just catchphrases and crowd reactions. He needs a journey that fans can invest in a journey that could begin with the loss of his voice, and end with a triumphant return that no one will ever forget.