A New Tag Team Enters the Coffee Ring
One of professional wrestling’s most innovative and celebrated duos, The Motor City Machine Guns (MCMG), have pinned down a brand new partnership—this time, far from the squared circle. Alex Shelley and Chris Sabin, the decorated WWE Superstars and former Tag Team Champions, have announced the launch of their own signature coffee blend in collaboration with New Order Coffee, a southeast Michigan small-batch roaster[1][2][3].
This unexpected yet fitting “tag” sees Shelley and Sabin channeling their Detroit pride into a product that reflects their high-energy lifestyle. “We’ve always been open to creative projects outside the ring, but coffee is personal for us,” Sabin told reporters after the announcement[1]. According to a WWE insider, the team approached New Order with the idea last summer, wanting a blend that “hits as hard as a dropkick, but is as smooth as a sunset flip.” The resulting Motor City Machine Guns Blend is now available for fans—and caffeine enthusiasts—worldwide.
The Motor City Connection
The Motor City Machine Guns have carried Detroit on their backs (and jackets) since their debut. Their partnership with New Order Coffee is a natural extension of their local pride: New Order is a Michigan-based roaster, and its small-batch philosophy mirrors the Guns’ tag team precision—each batch is crafted with care, just like their in-ring chemistry[1][2]. “This is about honoring where we come from,” said Shelley. “Detroit is tough, resilient, and full of flavor—just like this coffee.”
The blend’s recipe is as global as the team’s wrestling resume. Drawing inspiration from the Guns’ travels, it combines select beans from three of the world’s primary coffee-growing regions, creating a robust yet balanced cup. As New Order’s product page describes, the coffee is “crafted for the high-octane energy of Alex Shelley and Chris Sabin… ready to pin down your taste buds”[3]. Whether you’re powering through a workout or cheering your favorite stars, the blend is billed as “a hard-hitting yet balanced brew that brings the intensity and heart of the Motor City Machine Guns to every sip”[3].
From Tag Belts to Coffee Bags
For the uninitiated, The Motor City Machine Guns—Alex Shelley and Chris Sabin—are among the most innovative and decorated tag teams of the 21st century. They’ve held championship gold in WWE, TNA (now IMPACT Wrestling), Ring of Honor (ROH), and New Japan Pro-Wrestling (NJPW), making them the first team to win major tag titles in all four promotions[6]. Their high-flying, fast-paced offense has influenced a generation of wrestlers, and their chemistry is legendary—much like a perfectly brewed cup of coffee.
This isn’t the first time wrestlers have launched lifestyle products, but it’s rare for a tag team to get in the coffee game together. According to sources close to WWE Creative, the company has encouraged talent to pursue outside entrepreneurial ventures, especially those that can be leveraged into social media engagement and merch sales. “WWE wants its Superstars to build their brands, and when a team like MCMG comes up with something authentic, it’s a home run,” said an agency talent manager with knowledge of the deal.
Behind the Scenes: Development and Release
The project took months of collaboration. Shelly and Sabin were directly involved in the tasting process, offering feedback on flavor profiles and packaging designs. “We didn’t want just another wrestler coffee,” said Shelley. “We wanted something that tastes like the Motor City—bold, smooth, and memorable.” The final blend is roasted in small batches in southeast Michigan and is available in whole bean, ground, and several filter types[3].
Marketing has been as strategic as a tag team championship match. The duo announced their partnership via their social media channels, with Sabin tweeting, “We’ve teamed up with local southeast Michigan small-batch roaster New Order coffee to create the Motor City Machine Guns blend! Order now!” along with a link to purchase[1][2]. The launch was supported by WWE’s own PR channels, and the product is featured on both New Order Coffee’s website and WWE Shop.
What Fans Can Expect
For fans, this is a chance to support their favorite tag team in a new way—by starting every morning with a cup of “Guns” coffee. The package design nods to the team’s Detroit roots and wrestling aesthetic, with bold graphics and the tag line: “Rev up your mornings with the Motor City Machine Guns Blend”[3]. The coffee is available for $25 per 12oz bag, with several grind options for home baristas.
The response from fans has been overwhelmingly positive. Social media is buzzing with pun-filled praise (“This blend has more finish than a Sabin Cradle Shock!”), and industry insiders expect brisk early sales. “This is the kind of product that bridges the gap between wrestling fandom and lifestyle branding,” said a merchandising expert who works with WWE. “It’s local, it’s authentic, and it’s got personality.”
The Future of WWE Partnerships
The Motor City Machine Guns’ coffee venture could be a harbinger of more lifestyle partnerships for WWE Superstars. With WWE’s global reach, the crossover potential for branded products is enormous. Sources close to the company say that WWE is actively seeking more “lifestyle-oriented” collaborations for its talent, especially with small, enthusiast-driven brands.
Could we see other tag teams or wrestlers launching their own signature foods, beverages, or wellness products? According to a WWE insider, “the company is always looking for ways to extend the wrestling universe into everyday life, and this is just the beginning.” The success of the Motor City Machine Guns Blend will likely be closely watched as a case study.
Final Bell: MCMG Brews Up a Winning Formula
In the world of professional wrestling, few tag teams have been as influential—or as original—as The Motor City Machine Guns. Now, they’ve taken their creativity out of the ring and into coffee shops everywhere. Their partnership with New Order Coffee is a celebration of hometown pride, wrestling excellence, and the quest for the perfect cup. As Shelley put it, “This is about passion—for Detroit, for wrestling, and for the perfect brew.”
For fans who want to taste what happens when wrestling’s most dynamic duo meets Michigan’s coffee heritage, the Motor City Machine Guns Blend is now on sale—ready to fuel the next big match, wherever you are.
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