WWE is diving headfirst into the artificial intelligence revolution, hiring Cyrus Kowsari as the new Senior Director of Creative Strategy with a mandate to lead the world’s largest wrestling company into an AI-augmented future. The seismic shift, confirmed by sources within WWE and reported by the Wrestling Observer Newsletter, signals an ambitious plan to integrate machine learning into everything from storytelling to video production but not without some early missteps and head-turning story ideas that raise eyebrows.
The AI Storytelling Era Begins
Triple H, WWE’s Chief Content Officer, personally introduced Kowsari to the creative team last month, framing the move as “inevitable when it comes to creative in pro wrestling” and highlighting the organization’s commitment to innovation[1]. Kowsari, formerly a producer for Buzzfeed and later with MMA giant ONE Championship, now sits at the intersection of wrestling’s most over-the-top art form and Silicon Valley’s latest disruptor[1].
A WWE insider, speaking on background, told us, “There’s excitement, but also a lot of cautious optimism. AI could be a game-changer for generating fresh angles and content, but everyone knows it’s not going to replace the creative instincts of a seasoned writer or the electricity of a live crowd.”
WWE’s new strategy isn’t limited to scripted promos or match logistics. According to internal documents viewed by our sources, the company is working closely with Writer AI, a platform currently being trained on years of WWE programming to “learn” the unique rhythms of sports entertainment. The goal: leverage machine learning to suggest plotlines, character arcs, and even promos, while also streamlining video editing and graphic design workflows[1].
AI’s Early Pitches: Bold, Confused, and Sometimes Absurd
Despite the bullish vision, the AI’s first drafts haven’t always gone to plan. “Thus far the AI software has come up with what one person with knowledge of the situation called ‘absurdly bad’ storylines,” Wrestling Observer reported[1]. One of the most bizarre suggestions? A proposed Bobby Lashley return angle except Lashley hasn’t been with WWE for years and is currently a top star in rival AEW. Even more puzzling, the AI pitched Lashley as “a wrestler obsessed with Japanese culture and history” a storyline with no basis in Lashley’s real-world persona or recent booking[1].
A longtime WWE producer, who wished to remain anonymous, said, “Look, everyone is trying to figure this out. The technology is impressive, but it’s clear AI doesn’t understand wrestling’s nuances yet. We need to teach it what a ‘pop’ is, why certain feuds work, and, you know, who’s actually on the roster.”
The Road Ahead: AI’s Role in WWE’s Creative Future
WWE’s executive team is reportedly undeterred by the early hiccups, viewing them as inevitable growing pains. Sources close to the creative process say the company is investing heavily in refining its AI tools, with the expectation that the technology will eventually produce viable, even groundbreaking, storylines. The hope is that, once “bugs are worked out, AI will begin to have a major impact on storyline direction,” according to Wrestling Observer[1].
This isn’t the first time a wrestling promotion has flirted with AI. As wrestling journalist Dave Meltzer notes, another unnamed company previously tested AI for creative suggestions but abandoned the experiment when the technology failed to grasp the intricacies of pro wrestling storytelling[1]. WWE, with its vast archive and resources, appears committed to making it work.
Beyond the Ring: Fan-Generated Content and AI’s Expanding Universe
The implications of WWE’s AI push stretch far beyond the writer’s room. Platforms like Reelmind.ai are already empowering fans to create and share their own AI-generated WWE content from hype videos to alternate histories starring their favorite Superstars. Reelmind’s NolanAI, for example, can analyze WWE footage, suggest optimal sequences for building drama, recommend camera angles, and propose narrative arcs tailored to specific events or performers[2]. The platform even allows creators to train and publish their own wrestling-themed AI models, fostering a community of independent content producers who could one day supplement or even influence WWE’s official output[2].
“We’re in the early days, but the potential for fan-driven AI content is huge,” said a Reelmind spokesperson in a recent interview. “Imagine a world where millions of fans can remix, reimagine, and even monetize their own WWE stories that’s where this is heading.”
The Big Picture: AI, Traditional Writing, and the Soul of Sports Entertainment
All of this begs a larger question: Can AI ever replicate the emotional highs and lows that define sports entertainment at its best? WWE’s creative team, according to multiple sources, isn’t looking for AI to replace human writers—at least not yet. Instead, the goal is to augment the creative process, freeing up writers to focus on big-picture storytelling while letting machines handle routine tasks, data analysis, and even generating first drafts of angles.
A veteran WWE writer shared, “It’s a tool, not a replacement. We all know what makes wrestling special: It’s the spontaneity, the unpredictability, the crowd, and the performers’ ability to connect with an audience. AI can help us with patterns and analytics, but it’s never going to ‘get’ why a certain look or line gets the crowd on their feet.”
What’s Next for WWE and AI?
As WWE embarks on this uncharted journey, expectations are both high and realistic. Kowsari’s appointment, combined with WWE’s long-standing partnership with tech companies, positions the company as a pioneer in AI-powered entertainment but only if the learning curve is managed carefully.
Sources close to Cody Rhodes say the locker room is intrigued but wary. “There’s curiosity about how this will affect our promos and storylines. At the end of the day, we’re performers. We want to tell stories that matter to the fans, and if AI can help, great. But nobody wants to see their character turned into a robot version of themselves.”
The Bottom Line
WWE’s bold bet on AI storytelling marks a pivotal moment for pro wrestling. While early efforts have produced more comedic misfires than genuine breakthroughs, the company’s willingness to innovate coupled with the rapid evolution of AI-assisted content tools suggests a future where technology and tradition collide in unexpected ways.
One thing is certain: As long as fans crave the drama, unpredictability, and larger-than-life characters that define WWE, the human element will always be at the heart of the show. But with AI now in the mix, the only guarantee is this you’ve never seen anything like this before.