Giulia, the dynamic Japanese superstar, has officially surpassed 100 days as the WWE Women’s United States Champion, marking a significant milestone in her burgeoning WWE career. Her reign began on June 27, 2025, after a memorable victory over Zelina Vega on SmackDown, making her the third competitor to hold this relatively new but prestigious title[1][3][5].
A Rapid Rise to Prominence on SmackDown
Giulia’s journey in WWE has been nothing short of meteoric. After joining the SmackDown roster in May 2025, she quickly made waves by defeating top-tier names like Charlotte Flair and Zelina Vega in a triple threat match, which qualified her for the Money in the Bank ladder match early in her main roster tenure[1][2]. Soon after, she captured the Women’s United States Championship, a title introduced in late 2024 to elevate the women’s division with more competitive opportunities[3].
Since winning the title, Giulia has consistently proven her dominance in the ring, blending technical prowess with high-impact striking and charismatic ring psychology. Known by her nickname “Beautiful Madness,” she incorporates signature moves like her scissored armbar crossface called Bianca and her devastating knee lift finisher, Arrivederci, to control her matches and retain her belt[1].
Defending the Title: High Stakes and Fierce Rivalries
Giulia’s lengthy reign has been punctuated by several hard-fought defenses. One of her most notable recent defenses was against challenger Michin on SmackDown, where, amid intense back-and-forth action and some strategic interference by her ally Kiana James, Giulia secured the win and maintained her championship status[4][6].
Backstage sources reveal that Giulia’s partnership with Kiana James is a calculated move to blend in-ring prowess with business savvy: “Kiana brings the sharp mind of a shark in the boardroom, and Giulia is the shark inside the ring,” a WWE insider disclosed. “Together, they create a powerful combination that has elevated Giulia’s presence beyond just her wrestling skills”[4].
Contextualizing the 100-Day Reign
Giulia’s crossing of the 100-day threshold is significant in the context of the championship’s brief history. The Women’s United States Championship was established at the end of 2024, with Chelsea Green holding the inaugural and longest reign at 131 days. Zelina Vega held the title briefly for 62 days before falling to Giulia[3]. Now at over 100 days, Giulia stands as the second-longest reigning champion, further legitimizing her status as a top-tier performer in WWE.
Her reign is notable not only for its length but also for the level of competition and consistent entertainment she has delivered, helping to raise the profile of the title and the women’s division on SmackDown.
Giulia’s Impact on WWE and Women’s Wrestling
Giulia’s success carries additional weight given her international background and previous accomplishments outside WWE. Originating from Japan, Giulia made a name for herself in the world-renowned Stardom promotion before transitioning to WWE, where she has continued to dominate and redefine expectations[1][2]. Her authentic blend of Japanese strong style and WWE’s entertainment flair has brought fresh energy and attention to the women’s division.
Industry insiders suggest Giulia’s influence is expanding both in and outside the ring: “She’s not just a wrestler; she’s becoming a cultural icon within WWE,” one source commented. “Her journey inspires younger talents, especially international competitors, showing that with hard work and a unique style, you can shine on the global WWE stage”[2].
What’s Next for the Champion?
Looking ahead, expectations are that Giulia will continue to be a central figure in SmackDown’s women’s division. With rivalries intensifying and new challengers emerging, her creative team appears to be building compelling storylines around her, leveraging both her in-ring skill and growing charisma[4][6].
Fans can anticipate more dramatic title defenses and possibly high-profile feuds that could further elevate the Women’s United States Championship as a coveted prize. Additionally, her alliance with Kiana James is expected to evolve, potentially leading to fresh angles and power moves both inside and outside the squared circle.
Giulia’s 100-day reign as WWE Women’s United States Champion is much more than a number—it reflects steady dominance, rising star power, and the potential to shape the women’s division for years to come. As she continues to break new ground, WWE’s “Beautiful Madness” is well on her way to becoming one of the company’s most memorable champions.