WWE’s blockbuster acquisition of AAA earlier this year didn’t just send shockwaves through the lucha libre world it also set the stage for one of the most ambitious international wrestling projects in decades. Now, new details are emerging from behind the scenes about WWE’s vision to take AAA’s beloved blend of high-risk acrobatics and dramatic storytelling to a worldwide audience. Fightful Select’s Sean Ross Sapp recently addressed fan speculation about whether AAA will secure a weekly TV deal with English commentary, offering a roadmap for WWE’s long-term strategy: globalization is the name of the game, and major shows are just the first step[4].
WWE’s AAA Acquisition: A New Era for Lucha Libre
WWE’s purchase of Lucha Libre AAA Worldwide, announced officially during the WrestleMania 41 pre-show in April 2025, is seen as a landmark moment for both promotions[2][4]. The deal, subject to customary closing conditions and expected to close in Q3 2025, pairs WWE’s global infrastructure with AAA’s passionate fanbase and rich heritage. As WWE Chief Content Officer Paul “Triple H” Levesque put it: “AAA has a rich cultural heritage with some of the most passionate fans in the world and it’s an honor to work with the Peña family to embark on this journey. By bringing together WWE’s global capabilities and AAA’s amazing tradition, we look forward to an exciting future filled with new opportunities”[2].
AAA, long a family-operated business with deep roots in Mexico, now has access to WWE’s production muscle, international broadcast deals, and marketing machine. But what does this mean for the day-to-day—and the future—of both promotions?
The Globalization Game Plan
According to Fightful Select’s reporting, WWE’s immediate focus is on building AAA’s global profile, with regular major events acting as stepping stones toward a broader TV presence[4]. “The plan is to turn AAA into a truly international wrestling powerhouse, not just a Mexican phenomenon,” a WWE insider told PWInsider. “That starts with marquee shows that capture attention worldwide, and over time, we see AAA as a brand with its own regular TV slots in multiple languages.”
Major Shows and Crossover Stars
The blueprint is already taking shape. WWE and AAA are jointly promoting this year’s Guerra de Titanes, happening December 20 at the new 20,000-seat Arena Guadalajara[3]. The event is billed as a “crossover moment,” with Rey Mysterio officially announced for the card and about 60 WWE superstars currently listed on AAA’s internal roster. Internally, WWE views Guerra de Titanes as akin to its Worlds Collide events—a proving ground for blending talent and appealing to new markets[3].
“The next chapter is about giving fans the best of both worlds: WWE’s cinematic production and AAA’s lucha libre tradition,” said a source close to the creative team. “That means dream matches, upgraded visuals, and talent from both companies sharing the same ring.”
TV Deals and English Commentary
Fan curiosity has focused on whether AAA will secure a weekly television deal with English-speaking commentators a key step in going global. While such a deal isn’t official yet, WWE’s vision is clear: regular English-language broadcasts are part of the long-term plan[4]. Sources reveal that WWE executives are already discussing the best platforms and formats for AAA content to reach English-speaking audiences, leveraging their existing relationships with networks and streaming services.
“We want AAA to be a brand everyone knows, not just in Mexico, but in the U.S., Europe, and beyond,” the WWE source continues. “That means high-quality production, subtitles, even dual-language commentary. The goal is to make AAA as accessible as possible.”
Training and Talent Development
WWE isn’t just investing in AAA’s events it’s also revolutionizing its talent pipeline. The company is launching a WWE Performance Center in Mexico, bringing in Mexican trainers for instruction in the “WWE style,” then sending them back to teach a hybrid approach that blends lucha libre flair with WWE’s structured storytelling[1]. This means new AAA recruits will be learning both in-ring technique and the art of scripted promos a departure from the improvisational Lucha Libre style, but a move WWE believes will help talent succeed on the global stage[1].
The training center will also serve as a feeder system for both WWE and AAA rosters, with an emphasis on youth development. “Gone are the days of relying solely on established veterans,” says the insider. “We’re looking for the next generation of stars who can shine in both cultures.”
What’s Next for AAA?
Preserving Tradition While Embracing Change
One of the most delicate balancing acts for WWE will be respecting AAA’s traditions while introducing changes that appeal to a broader audience. The Spanish commentary team Jose Manuel Guillén and Roberto Figueroa are expected to stay, and most referees will be retained[1]. However, the famously over-the-top antics of AAA referees are likely to be scaled back, in favor of a more grounded presentation that aligns with WWE’s TV-PG, family-friendly ethos[1].
Veterans Make Way for New Faces
WWE’s talent strategy for AAA is also coming into focus: while some legends may stay, there will be a strong push toward younger, internationally marketable stars. “We’re not planning to hold onto most of AAA’s veteran talent,” reveals a source with knowledge of the creative direction[1]. Instead, expect a mix of indie standouts and crossover WWE names Dominik Mysterio, for example, is expected to wrestle for AAA under the new regime[1].
The Evolution of AAA Events
Upcoming events like Alianzas on November 2 and Guerra de Titanes in December will serve as bellwethers for WWE’s approach[5][3]. These shows are expected to showcase upgraded production values, cross-promotional matches, and a focus on both local and international stars. “If Guerra de Titanes delivers, you’ll see this model rolled out worldwide,” a WWE creative staffer explains.
The Road Ahead: From Mexico to the World
WWE’s acquisition of AAA is more than a business transaction it’s a bid to create a new global wrestling standard. By combining WWE’s infrastructure with AAA’s cultural capital, the company is positioning Lucha Libre as a truly international product. The next phases will likely include English broadcasts, a deeper talent pipeline, and even more crossover events.
“WWE’s goal is to make AAA a household name for wrestling fans everywhere,” a senior company executive explained. “We’re not here to erase what makes AAA special we’re here to amplify it for a global audience.”