In a recent appearance on Busted Open Radio, WWE veteran Natalya openly praised Jeremy Borash for his outstanding work on WWE’s recent video packages, describing them as “insane” in terms of quality and creativity. She revealed that Borash, who has long been a vital behind-the-scenes figure, is often the mastermind responsible for the visually stunning vignettes that have become a hallmark of WWE’s current presentation style[4][5].
Jeremy Borash: WWE’s Multifaceted Creative Force
Jeremy Borash is no stranger to professional wrestling. Before joining WWE, Borash built a diverse career as a commentator, producer, announcer, and creative talent, notably in TNA Wrestling and World Wrestling All-Stars. Today, he serves as WWE’s Vice President of Content and Development, overseeing various aspects of production that help shape the company’s storytelling and aesthetic direction[2].
His influence is especially evident in WWE’s NXT brand and major crossover events. For instance, Borash was in charge of the Worlds Collide broadcast production—a high-profile event blending talent from WWE and Mexico’s AAA promotion. His hands-on role from live broadcast management to video package production proved critical in delivering cinematic and engaging content that fans have praised widely[1].
What Makes Borash’s Video Packages Stand Out?
Natalya’s praise highlights the evolution in how WWE packages its storytelling. The video vignettes crafted under Borash’s guidance mix high production values, cinematic techniques, and creative narratives that elevate wrestler characters and storylines far beyond traditional promos.
According to a WWE insider, “Jeremy has a unique vision that combines his deep knowledge of wrestling with storytelling techniques from film and television. His packages not only hype up matches but emotionally connect with viewers in a way that feels fresh and immersive.” This sentiment echoes the impressions of many fans and critics who regard these video packages as a major step forward for WWE’s production value[4].
Borash’s work involves:
- Creative conceptualization: Designing story-driven footage that aligns with wrestler personas and ongoing narratives.
- High-quality filming and editing: Using cinematic lighting, drone shots, and dynamic camera movements to create visually impressive scenes.
- Integrating music and sound design: Enhancing the emotional impact and atmosphere of each vignette.
- Cross-brand collaboration: Merging styles and cultures especially during events like Worlds Collide between WWE and AAA, adding depth and variety to the content[1].
Behind the Scenes: A Source on Borash’s Role in WWE
Sources close to WWE production reveal that Jeremy Borash is a “quiet mastermind” behind many key initiatives pushing WWE’s visual identity forward. “He’s deeply involved from early scripting stages through final edits. The creative teams respect his input because he understands the wrestling business and the art of producing meaningful content that sells characters and feuds,” said a production crew member.
Borash’s background outside WWE contributes to his distinctive style. Having worked in WCW, Impact Wrestling (formerly TNA), and international promotions, he brings a wealth of diverse experience. His skill set includes commentary, booking, interviewing, and most notably, content creation and production, which gives him a holistic view of what resonates with wrestling audiences[2][3].
Natalya’s Perspective: Appreciation from a WWE Veteran
As a seasoned wrestler with years inside WWE, Natalya’s commendation carries weight. She acknowledged Borash’s continuous efforts behind the curtain, saying, “Jeremy is one of those guys who quietly does so much behind the scenes. The footage, the vignettes — when you watch them, you can tell a ton of work and passion went into it.” Her endorsement underscores how integral these packages are in enhancing WWE’s storytelling and overall fan experience[4].
The Impact on WWE’s Audience and Brand
The improved video packages contribute to enhancing the emotional stakes in WWE programming. Fans now receive richer backstories and more cinematic presentations that deepen their connection to athletes and storylines. This shift also helps WWE compete with other forms of entertainment by delivering TV-quality content that appeals to a broader audience.
Industry analysts note that in an era where digital content and streaming are crucial, the ability to create compelling video storytelling is vital. Jeremy Borash’s efforts have positioned WWE to better capitalize on modern media trends, enabling the company to expand its global reach while retaining longtime fans[1][2].
Looking Forward: Borash’s Growing Influence in WWE
As WWE continues to innovate and add new dimensions to its product, insiders expect Jeremy Borash’s role to become even more prominent. According to a creative team source, “The company is pushing for cinematic storytelling, packages, and event productions, and Borash is at the heart of that movement. His past successes with Worlds Collide and NXT video content are just the beginning.”
With upcoming mega-events and expanding international partnerships, Borash’s expertise in cross-promotional content and high-end production will likely shape WWE’s brand identity in the years to come[1].
In summary, Natalya’s recent praise of Jeremy Borash highlights a significant but often unseen contributor to WWE’s current creative resurgence. Through his visionary work on video packages and event production, Borash is helping WWE evolve its storytelling, deepen fan engagement, and deliver compelling wrestling entertainment in an increasingly competitive landscape.