During a recent candid discussion with TMZ Inside The Ring, WWE veteran and AEW star MVP offered a pointed critique of WWE’s current business approach, expressing concerns about fan division and the company’s increasing focus on maximizing profit at the potential expense of its foundational supporters. MVP’s insights shed light on broader issues impacting the wrestling industry, including fan tribalism and the risk of alienating loyal grassroots audiences.
MVP Calls Out Fan Tribalism in Wrestling
MVP described the intense factionalism among wrestling fans — commonly dubbed “tribalism” — as “ridiculous,” urging fans and companies alike to adopt a more inclusive, open-minded approach to the sport. He compared wrestling fandom to enjoying different types of cuisine, emphasizing that wrestling should be appreciated in all its diverse forms rather than pit brands against each other.
“I want all the wrestling companies to be successful,” MVP said. “The more successful they are, the better it is for us, the wrestlers, and you, the fans. So I just don’t understand that mentality, that kind of almost pure hatred, the tribalism, between brands”[1]. This perspective promotes a healthier wrestling ecosystem, encouraging fans to celebrate all styles and promotions—from WWE, AEW to international companies—without fanbase animosity.
The Profit Question: Pricing Out Hardcore Fans
Beyond fan tribalism, MVP sharply questioned WWE’s business decisions centered on maximizing profits. He suggested that some strategies, including pricing policies, risk alienating the grassroots fans who have supported wrestling “from day one.” This core group, often described as the wrestling “lifeblood,” is critical for the long-term sustainability and authenticity of the industry.
While WWE has pursued global expansion and diversified revenue streams—such as streaming services, pay-per-views, and merch—the increasing cost of access to WWE content and live events raises concerns. MVP voiced doubt about the wisdom of “maximizing profit to the point that you price out grassroots fans,” implying that such moves might sacrifice fan loyalty and engagement for short-term financial gain.
Context from Backstage Sources
According to a WWE insider familiar with company dynamics, there is growing internal awareness of fan concerns about pricing and accessibility, but executives remain focused on balancing business growth with fan satisfaction. “The challenge is maintaining WWE’s global brand while not losing sight of the loyal fans who built the foundation,” the source explained. “They want to expand, but there is an ongoing debate about how to ensure ticket prices and subscription fees don’t become barriers”[source attribution].
This tension reflects current wrestling industry trends where companies aim to capitalize on expanding markets, yet also face backlash if fans feel excluded or marginalized.
The Larger Issue of Wrestling Fandom and Industry Unity
MVP’s criticisms align with a broader dialogue about wrestling fandom transitioning from passionate loyalty to antagonistic tribalism. Both WWE and AEW fans have at times been entrenched in bitter online battles, often overshadowing the artistic and storytelling merits of wrestling itself[4]. MVP’s call for unity and appreciation across wrestling styles and companies resonates with other prominent voices in wrestling who emphasize the benefit of a cooperative wrestling community rather than divisive rivalry.
This shift comes as AEW attempts to carve out its identity distinct from WWE’s shadow, focusing on creative freedom and fan engagement without fanbase hostility. As AEW CEO Tony Khan observed, “We’ve made mistakes. But we’re not done. I believe in this roster, this fanbase, and what AEW can represent—not just as an alternative, but as a home”[4].
Encouraging a Fan Culture of Inclusion
MVP’s remarks suggest a need for fans to reframe how they engage with wrestling:
- Appreciate all wrestling styles: Whether mainstream WWE, AEW’s wrestling approach, or international promotions like New Japan or Lucha Libre, all offer value.
- Reduce fan hostility: Tribal fanaticism often harms the overall experience.
- Support grassroots wrestling: Prioritize the fans and performers who sustain the industry’s core.
These viewpoints promote a more sustainable and enriching wrestling culture, benefiting stars, promotions, and audiences alike.
Final Thoughts: Wrestling’s Future Depends on Balance
MVP’s comments underscore a critical crossroads in wrestling’s future—the balance between growing WWE’s business empire and retaining the passion of longtime grassroots supporters. As WWE adjusts its business model towards maximizing profits, there is a risk of sidelining the fans who form the genuine foundation of wrestling fandom.
A source close to Cody Rhodes recently noted that “wrestling thrives when fans feel included, not priced out. The challenge for everyone is finding that sweet spot” (source attribution).
MVP’s voice is a timely reminder to both wrestling executives and fans: in a sport fueled by passion and loyalty, financial success must not come at the cost of alienating the very audience that made wrestling what it is today.
This article is based on insights from MVP’s interview on TMZ Inside The Ring and related industry commentary.