WWE recently removed a newly launched Bronson Reed t-shirt from its official online store due to potential copyright issues related to the sneaker artwork featured on the shirt, which bore a striking resemblance to Nike’s Air Jordans. The controversial shirt was directly tied to Reed’s ongoing feud with Roman Reigns, centering around Reed’s character stealing Reigns’ prized sneakers as part of the storyline.
The Origin of the “Tribal Thief” Persona and Merchandise
Bronson Reed has adopted the nickname “The Tribal Thief” in his current WWE storyline, inspired by his recent attacks on Roman Reigns, also known as “The Tribal Chief.” A major highlight of their feud has been Reed forcibly taking Reigns’ sneakers—most notably, the distinctive and popular sneaker model Jordan Spizikes—and wearing them as trophies referred to as “Shoe-la-fala.” This detail was even incorporated into WWE programming, with the nickname officially recognized during the August 25th episode of Monday Night Raw.
To capitalize on this intriguing storyline, WWE released a themed t-shirt featuring the phrase “Tribal Thief” alongside a graphic of a sneaker resembling the Jordan Spizikes design worn by Reigns. However, just days after the release, the shirt was pulled from the WWE Shop, sparking speculation about copyright infringement risks.
Why Was the T-Shirt Pulled?
According to reports from wrestling news outlets and insiders, the sneaker design’s immediate removal was prompted by potential copyright claims from Nike and the Jordan Brand, which are known for strictly protecting their intellectual property rights. The sneaker drawing’s close resemblance to the Air Jordans was too apparent, putting WWE at risk of legal action if the t-shirt remained on the market.
An anonymous WWE source told Ringside News, “We got word from legal that the sneaker design could cause issues with Nike. WWE is always cautious about copyright and brand protection, so they acted swiftly to pull the shirt and replace it with a safer design.” This decision aligns with WWE’s past practices of avoiding merchandise conflicts with major corporations.
Revised Design Now Available
Following the pull, WWE swiftly put out a redesigned version of the Bronson Reed t-shirt with the sneaker image removed. The updated shirt retains the “Tribal Thief” branding but omits any shoe graphics to steer clear of trademark infringement.
Fans who already purchased the original shirt expressed some disappointment online, but most understood WWE’s need to avoid the legal risks associated with unlicensed sneaker imagery. This revised version is now the only one available for purchase on WWE Shop.
The Feud Between Bronson Reed and Roman Reigns Heats Up
The sneaker theft angle has been a creative way to build tension ahead of their highly anticipated match at WWE Clash in Paris on August 31. The rivalry intensified on a recent episode of Raw in Birmingham, where a verbal confrontation unexpectedly turned physical, requiring officials to intervene. During the brawl, Reed once again tried to snatch a new pair of Reigns’ sneakers, underscoring the central theme of their feud.
Interestingly, Reed also stirred the storyline pot by claiming Samoan heritage—something that seemed to catch Reigns off guard—adding an extra layer to their controversy.
Bronson Reed’s Rising Star and Role in “The Vision”
Bronson Reed is not just a thrilling rival for Roman Reigns but also a key part of The Vision, the dominant faction on Raw led by Seth Rollins. Alongside other notable talents like Bron Breakker and Paul Heyman, Reed is solidifying his place as a powerhouse singles competitor.
His push through storylines and character depth, including this unique sneaker thievery gimmick, signals WWE’s faith in Reed’s potential as a future star on the main roster.
What This Means for WWE Merchandise Going Forward
The incident with the Bronson Reed t-shirt serves as a reminder of the challenges WWE faces in designing merchandise that is both relevant and legally compliant. With endorsements, sponsorships, and intellectual property rights getting increasingly scrutinized, WWE is likely to maintain a cautious approach in future merch releases, especially when referencing real-world brands like Nike.
A WWE insider commented, “We want to create authentic and fun merchandise for fans, but we also have to respect the trademarks and copyrights of established brands — especially ones as protective as Jordan. It’s a balancing act.”
Final Thoughts
While fans eagerly await the Clash in Paris showdown between Bronson Reed and Roman Reigns, WWE’s quick response in removing the sneaker-themed t-shirt underscores the wrestling giant’s attention to legal detail in its merchandising strategy. The revamped shirt maintains Reed’s “Tribal Thief” image without risking costly copyright disputes.
This incident also highlights the creative ways WWE integrates storytelling with merchandise, even if it means revisions when conflicts arise. Fans looking to support Reed can still grab the newer, official t-shirt version from WWE Shop, ensuring they stay in the loop with one of WWE’s most intriguing current feuds.
Stay tuned for more WWE updates as Bronson Reed’s storyline evolves and as Clash in Paris promises to deliver one of the hottest matches of 2025.