WWE and globally renowned football club Paris Saint-Germain (PSG) have officially announced a groundbreaking long-term collaboration that merges two of the biggest names in sports and entertainment. This partnership promises to unlock fresh opportunities in content creation, merchandising, fan engagement, and community outreach, beginning with WWE’s first-ever Premium Live Event in Paris later this month.
A New Era of Collaboration Between Wrestling and Soccer Powerhouses
On August 27, 2025, WWE, part of TKO Group Holdings, declared a strategic collaboration with Paris Saint-Germain, an internationally acclaimed football giant known for its passionate fanbase and global appeal[1][2]. The alliance aims to break new ground by combining WWE’s entertainment expertise with PSG’s iconic sports stature.
The multi-faceted partnership will explore initiatives including:
- Original co-produced content development
- Exclusive merchandise lines and retail collaborations
- Unique fan engagement experiences
- Joint community-focused programs
- Interactive events featuring PSG players and WWE Superstars
This collaboration builds upon an earlier joint project in March 2025 when WWE and PSG launched an exclusive WWE x PSG Legacy Title Belt, showcasing PSG’s iconic colors and brand markings. The belt is currently available worldwide via the WWE Shop, Euroshop, Fanatics, and the official PSG online store[1][3].
Launching in Conjunction with Clash in Paris
The timing of this announcement aligns with WWE’s upcoming Premium Live Event, Clash in Paris, set for August 31, 2025