The legendary WWE Hall of Famer, The Undertaker, has emerged as a key figure behind the scenes at Mexican wrestling promotion AAA following the recent WWE acquisition and partnership. Backstage reports from AAA’s marquee event, Triplemanía XXXIII, reveal that The Deadman’s involvement is growing rapidly, positioning him as one of AAA’s most influential personalities as WWE seeks to expand its footprint in Mexico.
WWE’s Expanding Role in AAA Sparks Mixed Backstage Reactions
Ahead of Triplemanía XXXIII on August 16, WWE President Nick Khan addressed the AAA roster to reassure talent that WWE’s presence would not mean altering the core identity of AAA. According to multiple sources speaking to Fightful Select, Khan’s speech was met with “heavy skepticism”—a reaction reflecting the wrestlers’ cautious awareness of WWE’s forceful market influence.
Despite these reservations, insiders acknowledge that WWE has “very clearly firmly planted their flag” within AAA. WWE’s leadership, including Chief Content Officer Triple H and legends like Shawn Michaels, were also present backstage, signaling the company’s commitment to this cross-promotional partnership. Triple H emphasized that WWE’s goal is to strengthen AAA rather than dominate it with WWE-style creative control, seeking a collaborative approach that preserves AAA’s unique culture.
The Undertaker: From WWE Icon to AAA Power Player
What stands out most from the recent reports is The Undertaker’s expanded role within AAA. Once solely a WWE in-ring phenom, he is now deeply involved backstage, reportedly becoming “a lot more” present at AAA events and already considered an “incredibly influential person backstage” by those within the promotion.
Sources close to AAA and WWE reveal that The Undertaker’s influence isn’t limited to occasional appearances; he is positioned as a multisided asset. Under a 15-year WWE contract—an unprecedented length designed to extend 14 years beyond his in-ring retirement—The Undertaker is set to serve in capacities ranging from production oversight, mentorship for emerging talent, and creative consultation to podcast hosting.
Triple H himself has publicly recognized this shift, naming The Undertaker “one of the big driving forces behind AAA” in recent interviews. He highlighted the surreal nature of this development, remarking that it “would be hard to wrap [his] head around” 20 years ago, underscoring how the wrestling landscape continues to evolve.
What Could The Undertaker’s Influence Mean for AAA?
At its core, AAA’s Triplemanía is often likened to Mexico’s WrestleMania or Japan’s Wrestle Kingdom—its biggest stage to showcase talent and storylines. Having The Undertaker backstage not only elevates the prestige but also signifies an infusion of WWE’s global expertise into AAA’s operations.
Industry observers speculate that The Undertaker’s backstage influence could manifest in several key areas:
Talent Development: Leveraging his decades of experience to mentor younger wrestlers, helping shape their in-ring styles and character work.
Creative Direction: Advising on storyline development and match structuring, possibly blending traditional Lucha Libre artistry with WWE’s entertainment sensibilities.
Media and Production: Enhancing event presentations and exploring new media formats, such as podcasts or documentaries, to build AAA’s brand worldwide.
A WWE insider shared anonymously, “Taker’s presence backstage has already shifted the atmosphere. People respect him not just for his legacy but for his sharp wrestling mind and leadership. He’s quietly shaping AAA’s future.”
A New Era for AAA Under WWE’s Watchful Eye
While some AAA talents remain cautiously observant about WWE’s expanding role, there is consensus that The Undertaker’s involvement could be a game-changer. His unique position allows him to act as a bridge between AAA’s rich Lucha Libre traditions and WWE’s global entertainment machine.
The collaboration seems to embody WWE’s broader strategy of international growth without erasing distinct local wrestling cultures. With The Undertaker increasingly becoming a backstage cornerstone, AAA’s future could hold innovative crossovers and compelling wrestling production that captivates global audiences.
Fans and industry insiders alike will be watching closely as The Undertaker takes on this new chapter of his storied career—this time wielding influence not from inside the ring but from behind the curtain in one of wrestling’s most vibrant promotions.